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fi a update news
from the board let’s dance!
Hot on the heels of the FIA’s
MoreActive4Life campaign comes the
next high-profi le Department of Health
(DH)-funded exercise initiative, Let’s
Dance with Change4Life.
The programme – aimed primarily at
7.5 million ‘at risk’ mothers and families
who cannot fi nd the time or who do
not have the inclination to exercise – is
underpinned by a £750,000 marketing
campaign. National ads, magazine
promotions and online marketing are all
part of the potent mix that will promote
this new Change4Life/FIA initiative.
adding value Perhaps most exciting of all, Let’s Dance with Change4Life: Open
participants can video their routines, weekend takes place on 6–7 March
dave wright • ceo •
post them on a dedicated YouTube ‘Let’s
Dance with Change4Life’ page and, if “Any new healthy lifestyle initiative
creative fi tness marketing
they’re voted the best act, win the chance must be creative, fun, and most
to dance one of Britain’s top dance acts. importantly sustainable – and dancing
No matter what the industry, If you want to help your local ticks all those boxes. What a great
existing and potential member community tap, jive, street-jazz, salsa way of tapping into the current craze
companies always ask the inevitable and rumba their way to good health, and getting more people, more active,
question: what’s the value of joining contact us about the Let’s Dance with more often,” says the FIA’s executive
the professional trade body? Change4Life open weekend (6–7 March director David Stalker.
In the fi tness sector, that question 2010). Call Karen Prothero on +44 (0)20 ”We’re delighted to be working
is particularly critical for independent 7420 8565 or email letsdance@fi with the Change4Life team once again,
operators – and until recently, the helping tackle the rising tide of obesity
answer has not been very positive. and associated illnesses. The government
But I can honestly say that the FIA is has been very vocal about our ability
a very different animal today. to help them deliver healthy lifestyle
For example, a new independent initiatives, and this latest programme
operator membership package, reaffi rms our position as an industry
developed in conjunction with IOU capable of making a huge contribution to
(Independent Operators Unite), improving the health of the nation.”
includes pledges from more than
60 suppliers to offer brand new
discounted services – almost
new additions to the vanguard group
£60,000 of savings across a dozen
different categories from insurance The Vanguard Group, established of local, national and European health
to equipment purchase and servicing. in 2001 to accelerate the industry’s and business policy, the workings of
FIA/IOU membership also includes representation in Westminster and key partners and the development
access to the new HCS pre-activity Whitehall, has been strengthened by of new campaigns and programmes
questionnaire and to high-profi le, the addition of a further six industry- for the industry. The FIA also raises
membership-boosting government- leading members. the concerns of the Vanguard Group
sponsored campaigns... the list goes The group of almost 30 members within Parliament.
on. Finally, and most importantly, represents every corner of our industry, Commenting on the growth,
I believe the FIA is determined to from operators to suppliers, training David Stalker, executive director,
meet the needs of all corners of the providers to media professionals. says: “It’s encouraging that more
industry, with a real commitment to The Vanguard Group now stands as a and more organisations are
get 100 per cent representation. I’m powerful collective of companies which recognising the need for serious
extremely excited about this. One share the FIA’s vision of a Healthy advice and counsel from experts
industry and one voice to take us Britain and a Healthy Industry. who understand the issues and
into 2010 and beyond. The latest companies to join the know the people behind them.
Now, when the question is asked: group are FeelFit TV, SLM, Mazars, “We look forward to working with
‘Is there value in FIA membership?’ Curves, Serco and Premier Global. each of our new Vanguard members to
There can only be one answer... yes. Vanguard members benefi t from help them realise their own corporate
(For more details, turn to page 46–47) the FIA’s insight into the development and public affairs objectives.”
18 Read Health Club Management online february 2010 © cybertrek 2010
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