WHO’S WHO
Inclusive Fitness Initiative
C/O MLS LTD, 4 PARK SQUARE,
CAMPAIGNS/KEY INITIATIVES FOR 2010
NEWTON CHAMBERS ROAD, Inclusion Works Out, an IFI strategy to deliver 1,000 IFI Mark
CHAPELTOWN, SHEFFIELD, facilities by the end of 2012; the development of IFI Recognised
S35 2PH Products Portfolio, recognising quality inclusive products; the
Tel +44 (0)114 257 2060 (text launch of IFI consultancy services; working in partnership with
phone users add prefi x 18001) suppliers to research the IFI Stage 3 Equipment Standards; and
Email info@inclusivefi tness.org IFI London, a partnership between London Sports Forum for
Web www.inclusivefi tness.org Sue Catton Disabled People, London Development Agency and the IFI.
YEAR ESTABLISHED
ensuring that disabled people can expect a truly inclusive
2001 experience when visiting an IFI Mark Accredited facility.
An inclusive facility should encompass:
KEY PERSONNEL
•
Accessible and inclusive environments that meet current
Sue Catton, IFI national director best practice and legislation
Amy Smith, IFI activator and marketing manager
•
Installation of inclusive fi tness equipment, underpinned by
extensive research and development
ASSOCIATION PROFILE
•
Training of staff, ensuring that disabled people receive a
The Inclusive Fitness Initiative (IFI) is a programme that safe, effective and value for money experience
supports the health and fi tness industry in becoming more
•
Implementation of inclusive marketing strategies
inclusive. The Inclusive Fitness Mark (IFI Mark) is the
nationally recognised standard of inclusion within the
JOINING FEES
fi tness industry, awarded to fi tness facilities that are Please contact info@inclusivefitness.org, call +44 (0)114 257
inclusive of disabled and non-disabled people alike. The IFI 2060 or reference our website, www.inclusivefitness.org
Mark framework allows facilities to become accredited at
any one of three levels – provisional, registered and
excellent – providing a clear and systematic progression,
instilling the fact that inclusion must be underpinned by
continuous improvement.
The IFI model is driven by developments in four key
areas of fi tness provision: building access and service The IFI Mark is awarded
policies, inclusive fi tness equipment, staff training and to facilities that are
inclusive marketing. It is underpinned by research inclusive of disabled and
conducted in 1998 that has led to a holistic approach, non-disabled people
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