development pipeline
2010
re-position the brand to customers and investors, enabling
the GYm GRoUp the clubs to compete more effectively.
Budget health club chain The Gym Group plans to open at Refurbishments for 2010 include Finchley, Southgate and
least 10 new clubs in 2010, with five opening before Easter. Golders Green, all in London.
Already open are Guildford, Hounslow, Liverpool, Part of the £30m is being invested in personnel. A new
Manchester and Vauxhall. The next, in Leicester, is set to HR director has been recruited with a remit to hire staff
open in March, with Leeds and Nottingham opening soon with good people skills, rather than just fitness qualifications
after. The locations of the other new clubs are currently – the idea being that LA Fitness can train staff with good
being kept under wraps. communications skills. There will also be increased focus
All clubs measure 1,400–1,860sq m (15,000–20,000sq ft) and spend on training, while some of the busiest clubs will
and offer more than 170 pieces of Matrix CV and resistance get an extra deputy manager, ensuring there’s always a
equipment, plus free weights. The clubs are open 24 hours, manager on-site during peak periods.
seven days a week, and have no contracts for members.
The Gym Group is headed by John Treharne, former
2010
boss of Dragons Health Clubs. Clubs are funded by Bridges Gl-14
Ventures, a venture capital company, as part of its social GL-14 is spending £200,000 on a refurbishment at its
mission to support facilities in under-privileged areas of the Manchester club. This will include new Technogym
UK and to enable the local community to enjoy the benefits cardiovascular equipment, Power Plates and Star Trac
of a low-cost gym membership. eSpinners, plus new benches and flooring, new flatscreen
TVs and redecoration of the club. Towards the end of
2010
2010, a further investment will be made, allowing for the
FitneSS FiRSt acquisition of new resistance equipment.
Fitness First is planning a £1m overhaul of shower facilities
across 20–25 of its clubs during 2010. In addition, two
2010
clubs will be extended: Cheltenham will expand by dAvid lloYd leiSURe
560sq m (6,000sq ft) and Berkeley Square in London will David Lloyd Leisure is investing £1.5m in its Raynes Park
nearly treble in size to 1,570sq m (18,000sq ft). Two further club in south-west London.
clubs, Bournemouth and Hammersmith, will each receive a The development, which is already underway, will include
£200,000 refurb in early 2010, while swimming pools will be an indoor bowling alley and a dedicated children’s centre,
built at two as yet undisclosed clubs in September 2010. operating under the DLKids banner. DLKids will offer a
diverse range of activities and programmes for families with
pReSent – 2012
children under the age of 11. The purpose-built children’s
lA FitneSS centre will be linked to the bowling alley hosting play,
LA Fitness is partway into a three-year, £30m investment educational and fitness sessions, birthday parties, after-
in its brand, which is expected to include a refurbishment school activities and holiday programmes. Designed for use
for each gym in its 83-strong estate. The programme by the local community, the facilities will open to members
began at the end of 2009 and will run until 2012. as well as non-members in early 2010.
The group’s new business plan aims to bring its existing David Lloyd also has plans to build a club in the Exeter
clubs up to date, while also putting in place strategies to area, bringing the total number of clubs in the UK to 79.
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