INDUSTRY RESEARCH
ECoNomIC oUTlook
Themis KoKolaKaKis, sPorT indusTry research
cenTre, sheffield hallam universiTy
Participation in health and fitness is increasing despite the recession
o
ur research shows that the uK health and fitness to our Sport Market Forecasts (2009–2010) report, in 2006
market suffered reduced output in real terms well and 2007 the private health and fitness market shrank in real
before the arrival of the credit crunch: according to terms by 3.0 per cent and 2.9 per cent respectively.
our data, it reached £2.19bn in 2008, representing a marginal however, this decline in volume did not reflect a
decline of 0.3 per cent in real terms over the previous year – reduction in participation rates or in membership, which
mostly during the second half of 2008 (see table 1, below). would imply a reduction in profit margins/average revenue
contrary to findings noted by other reports, our research per member. indeed, total uK membership of private health
also suggests that this decline started as early as 2006, mainly clubs is now 4.5 million, while activity days for adults in both
due to the squeeze imposed by the housing bubble. according keep fit and weight training – the activities that form the
TAblE 1: CoNSUmER SpENDINg oN HEAlTH AND fITNESS
year 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
value: £m 1862 1980 2107 2180 2174 2190 2259 2332 2411 2492 2576
(current prices) % change 5.8 6.4 6.4 3.4 -0.3 0.7 3.2 3.2 3.4 3.4 3.3
Prices: index 100 103 105 112 115 116 118 120 122 125 127
(2003=100) % change 0.5 3.0 1.9 6.7 2.7 1.0 1.7 1.7 1.9 1.9 1.9
volume: £m 1862 1923 2007 1946 1890 1885 1912 1941 1970 1998 2027
(2003 prices) % change 5.3 3.3 4.4 -3.0 -2.9 -0.3 1.4 1.5 1.5 1.5 1.4
sources: sirc model, The active People survey, Ghs, active Places (february 2009)
36
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196