INDUSTRY RESEARCH
say they use the internet every day, while 69 per cent use fi gure 4 disposable income by household quintiles
the internet at least once a week. Around 35 per cent
45
of the population also use social networking sites. This
40
increases to just over 50 per cent of the under-35s – the
30
predominant fi tness member group. As these groups age,
e
25
they will continue to infl uence opinion, thus increasing the
h
a
r
20
penetration of social networking over the coming years. % s
15
These networks represent fantastic opportunities for gyms
10
to gain member referrals. In research from Experian’s Future
5
Foundation, 72 per cent of people agreed that if a friend or
0
family member were to recommend a product, they would Bottom 2nd 3rd 4th Top
be much more likely to buy it. This was particularly the case
quintiles
among the super-rich – celebrities and top business people, 1992 2001/2
including foreign nationals, many of whom are in London – as 1996/7 2006/7
well as people who, categorising themselves as working class, © 2009 Experian Limited. All rights reserved
have grown up in the industrial revolution heartlands and who
remain more traditional and conservative with their money. outreach local, as large proportions of people feel attached to
Offl ine, meanwhile, consumers feel great affi nity to their their local community – 80 per cent of 25- to 39-year-olds say
place and space. Operators must keep their marketing and they feel attached to their town or village. This rises to 85 per
cent of 40- to 54-year-olds and to 90 per cent of over-55s.
fi gure 3 long-term international migration (2000 – 08)
600
ECONOMIC CHANGES
Broad economic trends show that the very rich in society
500
are getting even richer, as measured by disposable income
distribution in the UK between 1992 and 2007. The top
400
d
s income quintile has been steadily increasing, while the
s
a
n
300
bottom two income quintiles have remained steady. Those in
t
hou the middle earner groups have been most severely affected
200
by declines in income since 1992 (see fi gure 4).
Household indebtedness has also doubled in the last decade,
100
largely due to mortgage lending, with future predictions only
0
seeing a slight decrease in the ratio of income to indebtedness
0
0
1
1
2
2
3
3
4
4
5
5
6
6 p
7
7
8
– from 160 per cent of income in 2008 to 140 per cent of
u
n 0 e
c 0
u
n 0 e
c 0
u
n 0 e
c 0
u
n 0 e
c 0
u
n 0 e
c 0
u
n 0 e
c 0
u
n 0 e
c 0
u
n 0 e
c 0
u
n 0
E J E D E J E D E J E D E J E D E J E D E J E D E J E D E J E D E J
income over the next 10 years (see fi gure 5). We’re having to
Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y
adjust to living with great debt. Nevertheless, the sector has
net migration emigration immigration been remarkably resilient thus far and will continue to be so,
© 2009 Experian Limited. All rights reserved Source: International Passenger provided it uses all the means available to build up a profi le of
Survey (IPS)/rolling annual data to Q3 2008 l Experian Future Foundation/nVision its existing and potential customer base: How much can they
26
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