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Health and fi tness operators could focus their energies on cities such as London for new member growth
afford? How far will they travel? What are the simplest, most London and the other large urban areas profi ted most
cost-effective things one can do to guarantee their loyalty? from the pre-recession boom times, and these are likely
Of course, the recession has had a signifi cant impact to be the geographic areas that lead us out of the current
on our industry, but many operators have seen that economic diffi culties. Health and fi tness operators could
members understand the value of their investment in their focus their energies on London and the major cities to see
membership. Meanwhile, although house prices still need new member growth.
to come down and unemployment is likely to increase in
the near future, this recession is playing out like other fi gure 5 debt burden eases, but remains
recessions and the economy is gradually picking up. high by historic standards
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GLOBAL CITIES Indebtedness
160
Globalisation is one of the biggest changes to our lives. Cheap
140
air travel and broadband connects us to global opportunities,
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and businesses have to compete in worldwide arenas.
London has arisen as a global city competing with New
100
York, Tokyo and Shanghai. Its cosmopolitan and affl uent
80
% of income
make-up has lent it some interesting characteristics: in
60
Mortgages
terms of the number of French citizens, it’s the sixth largest 40
city globally, while its concentration of billionaires puts it 20
third in the world according to a Forbes Magazine listing.
Consumer credit
0
Fitness member penetration in London (16 per cent) has 1987 1990 1993 1996 1999 2002 2005 2008 2011 2014 2017
outpaced the rest of the UK (12.1 per cent). © 2009 Experian Limited. All rights reserved Sources: Bank of England, Experian
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