DEVELOPMENT
PRI
VAT
E SEC
TOR
JAN 2010 AND BEYOND
DW SPORTS FITNESS
DW Sports Fitness is set to expand its
portfolio to 60 health and fi tness clubs PIPELINE
by the middle of 2010.
This includes fi ve new openings – in
Tunstall near Stoke-on-Trent, Milton Keynes,
Canterbury, Carlisle and Bangor (Northern
Ireland) – which are all due to have taken
place by the end of January 2010.
DW Sports Fitness was created when
Dave Whelan, Wigan Athletic FC chair and
original founder of JJB Sports, bought back
JJB’s 53 fi tness clubs in March last year.
nuyuu fi tness plans to open 15 sites in two years, and 50 in fi ve years
2010 AND BEYOND
NUYUU FITNESS
Newly launched value fi tness club chain nuyuu fi tness has
2010–2014
plans for aggressive growth in the coming year and beyond. PURE GYM
The chain launched at the end of last year – the result No frills health club chain Pure Gym plans to have 20 UK
of a £2m partnership between businessman and Dragons’ sites open by 2014, with 5,000 members nationwide within
Den star James Caan, and former LA Fitness national sales the space of two years.
manager Ben Silcox. The group, which opened its fi rst four clubs in
nuyuu’s fi rst three sites were acquired from LA Fitness December 2009 – in Edinburgh, Leeds, Manchester and
– in Slough, Berkshire; Livingston, Scotland; and East Wolverhampton – offers 24-hour opening, seven days a
Grinstead, East Sussex. These have now been rebranded, week. Membership starts from £9.99 a month with no
with further sites due to be announced. contract. London is now in the operator’s sights, along with
Caan is backing the nuyuu venture through his private towns such as Bolton and Stockport.
equity company, Hamilton Bradshaw. A total of 11 sites Pure Gym was created by Peter Roberts, Brian
are currently in the company’s pipeline, with a target of Scurrah and Angela Crawshaw – former bosses of hotel
eight openings in the fi rst year. This includes two new club chain Golden Tulip UK. Roberts raised £3m in equity to
openings in January 2010 (locations as yet unannounced). fund the programme of openings, all supported by private
Within its fi rst two years, nuyuu aims to have achieved individuals who have backed his previous businesses.
signifi cant growth with a “very aggressive strategy” – a Each gym is developed at a cost of £850,000 and employs
predicted opening of around 15 sites by the end of the up to a dozen staff. Roberts founded Luminar Leisure in
second year, and 50 in fi ve years. However, this will be 1989 and the Golden Tulip hotel chain in 2002, which was
determined by locations and demographics. subsequently sold to Whitbread in 2007.
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