Industry Update
British Ceramic Tile announces its new Head of Global Sales
Leading tile manufacturer, British Ceramic Tile, has named Heidi Normanton as its new Head of Global Sales. Formerly Marketing Manager
for the company’s export channel, Heidi will assume a strategic global sales role, driving forward British Ceramic Tile’s ambitious growth strategy overseas. Drawing upon her extensive
knowledge of the brand and product portfolio, Heidi will be working closely alongside the company’s sales, marketing and design teams to implement a robust strategy that will increase revenues across targeted key markets worldwide. British Ceramic Tile’s Chief
Executive, Tony Taylor, said: “Heidi has been with us since 2013 and has been instrumental in driving our export sales in new and existing markets. The knowledge and skills that she’s acquired meant that Heidi was a natural choice for this promotion, and I’m sure she will do a fantastic job of establishing and growing the brand overseas.”
Granites with glamour from PWS’ Strata collection
PWS have embraced glamour, with the addition of Oyster Pearl and Rippled Mink granite to their Strata Worksurface brand. As their names suggest, there’s a
definite sense of luxury exuded by these beautiful finishes. Oyster Pearl blends earthy tones of grey and cream to great effect, a palette that is not only timeless but will complement many colours and styles of cabinetry. Rippled Mink is a darker hue with an inherent richness that contrasts with dashes of cream. Comments Graeme Smith, Senior
Designer at PWS, “I am very excited about these two new granites as they open up some great opportunities for designers to create schemes that will ooze sophistication without being too overwhelming. There’s a strong trend for surfaces to be a defining feature in kitchen designs, not only the worktop but also for splashbacks and even the ends of peninsulars. It’s a great way to add personality and style.” Granite continues to be a popular and desirable choice of worktop material,
not only for its natural qualities but for its strong visual appeal, in particular how it can change character depending on the lighting. As well as granite, PWS’ Strata collection includes quartz and acrylic
worksurfaces, featuring a wide and versatile choice of colours and finishes from one brand. Delivering competitively priced materials that are available ex-stock, Strata offers competitive lead times with competitive prices. Customers can be confident that every order is manufactured and supplied from a reputable national supplier, with a 10-year material guarantee and a full template and installation service.
u For further information or to join TTA visit
www.tiles.org.uk/join
BKU SEPTEMBER 2016 35 THE TILE ASSOCIATION COLUMN
TTA promotes high hygiene characteristics of tiled surfaces T
he Tile Association and its members are promoting the hygiene advantages of correctly installed tiled surfaces, in all kitchens and
food preparation environments. Tiled surfaces are entirely safe to install and use in hygiene-sensitive installations, particularly if large format porcelain tiles are used with epoxy grouts. Brian G Newell, chair of the TTA’s Technical Committee, points out that
porcelain tiles are effectively impervious, with less than 0.5 per cent porosity and that epoxy grouts are also impervious, to the extent that they can have an approval for use in nuclear power stations, since they are not porous to radioactivity. “If British Standards are followed, there is absolutely nothing unsafe about
tiled surfaces,” says Brian Newell. Fully vitrified tiles and epoxy resin-based grouts are not porous and have been recommended in hygienic applications such as commercial kitchens for many years. The ability to clean tiled surfaces is also not compromised by the grouted areas, which normally amount to just 2-3 per cent of the total surface area. Any type of flooring can be damaged if a sufficiently large or sharp item is
dropped on it, although damage is much less likely to occur with a tiled floor surface than with other floor types. Furthermore if a tile is broken it can be replaced. Tiled surfaces can safely be cleaned at temperatures in excess of 60°C,
since tiles are fired to temperatures far above those used during the manufacturing process. This means that tiles are a good solution in an environment where boiling liquids might get spilt on them.
The TTA, The Mount, 43 Stafford Close, Stone, Staffs., ST15 0HG. Tel: 0300 365 8453
info@tile.org.uk
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