Industry Update
British Ceramic Tile supports students at Plymouth
College of Art British Ceramic Tile, the UK’s largest manufacturer of ceramic and glass tiles, has been supporting the next generation of textile designers with the sponsorship of a category in the final year show for students at Plymouth College of Art. The company was one of a few who sponsored
the end of year show at the college. The team reviewed the collections, and chose the work of one student that pushed the boundaries of creativity, and best reflected the category sponsored. This local partnership was a first for the Devon-
based tile manufacturer with final year student Amy Wright receiving a £250 prize. Amy has now completed her course in BA (Hons) Printed Textile Design, graduating with a First. British Ceramic Tile will be carrying on their
partnership with Plymouth College of Art, setting a project for the year 2 textile students to run from September 2016 to January 2017.
Further key management appointments at TKC
Warren Wood has moved to the newly created position of Technical and Training Manager at TKC and Sinead Gill has taken up the position of Trade Counter Manager. Warren is responsible for new product training for staff, supporting
Warren Wood
them with product queries, dealing with technical questions from customers, working closely with the company on new product development and looking at on-going product improvement within the current TKC portfolio. Warren is moving into the role with nine years’ experience at TKC, most recently as Trade Counter Manager, and 22 years’ experience in the kitchen and bathroom industry. Sinead joins TKC from Screwfix with vast experience of
Sinead Gill
growing business, developing customer relations and working with tradespeople. Says Chris Hazelhurst, Commercial Director at TKC: “Warren
has been a valued member of the TKC team for nine years and we are confident that his extensive knowledge of TKC and the wider industry will be a boon to the company, particularly in the important areas of product development and supporting staff and customers. Sinead is a welcome new addition to TKC and we look forward to seeing how she develops our trade counter even further using the wide experience she has in this area.”
Geberit Social media campaign goes viral
Social media campaign goes viral to get everyone talking about shower toilets In a bid to raise awareness of
the many health and wellbeing benefits that its range of shower toilets offers, Geberit has posted a series of humorous short videos featuring three-year-old Noah on social media. The videos capture his reaction to using an AquaClean shower toilet for the first time and were posted on sites including Facebook, Twitter and YouTube and quickly went viral. Clips showing Noah explaining how washing with water felt in a way only a three-year-old can were instant hits, with over 330,000 views. The social media activity was part of a fully integrated marketing campaign that included radio
advertising and a road show which saw Geberit tour the UK in a specially designed truck complete with working Geberit AquaClean shower toilets. Members of the public going on board the truck had the opportunity to experience the feeling of washing with water for themselves and describe their thoughts on their own social media pages using #myfirsttime.
Miele – A kitchen inspired
For the launch, Miele has created a celebrity-led campaign of short films entitled ‘Chef Inspired Kitchens’. The films follow Emma, a woman researching her dream kitchen who visits professional chefs Monica Galetti (MasterChef: The Professionals Judge and owner of Mere); Sven-Hanson Britt (Hardley Hill Farm) and Anna Hansen MBE (The Modern Pantry). Each chef shows Emma their personal kitchen bringing to life the sophistication and precision of the Miele appliances they have, explaining how they came to their appliance and design decisions. With their help, Emma discovers how she can achieve the results she desires at home, with a new kitchen that comes back to life with the help of Miele and award-winning designer, Patrick Bankhead of SouthStudio. Simon Grantham, managing director of Miele GB comments, “We are extremely excited about the launch of Der Kern. The Miele Immer Besser (Forever
Better) brand promise, is at the core of everything Miele does - striving to offer the highest standards, creating innovative, reliable products that stand the test of time. We hope that showcasing the precision and accuracy that Miele can offer on this new platform will help bring our appliances to life so that consumers can see the real potential for achieving professional restaurant style results in their own homes.”
BKU SEPTEMBER 2016 33
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