Park News
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112m of POWER!
Europe's tallest coaster takes shape at PortAventura World
It might not have taken any riders yet, but this as yet unnamed Intamin launch coaster near Tarragona is already Europe's tallest. When it opens next year as the signature attraction at PortAventura World's new Ferrari Land park, it will also be the continent's fastest. The highest piece of track was lifted into place – 112m (367ft) high – on March 7 using two cranes of over 120m each. Experiencing similar sensations to those felt in Formula 1 racing car, passengers on the ride will accelerate from 0-180kmh in just 5 seconds, the equivalent of 1.35 G. The ride will feature three 12- seater trains, each of which will race along 880m of track. Until recently, PortAventura's Shambhala coaster by B&M
was Europe's tallest rollercoaster at “just” 76m. PortAventura World is hoping the arrival of the €100 million Ferrari Land will consolidate the Spanish resort's position as a leading holiday destination for guests from Europe and beyond, and boost annual attendance to 5 million.
portaventuraworld.com/ ferrari-land
Jack Lindquist
1927-2016 The man that helped shape the early marketing efforts of Disneyland and later served as its president has died. Jack Lindquist passed away on February 28 from natural causes at his home in Anaheim, California. He was 88. Born in Chicago on March 15,
1927, his family moved to Los Angeles when he was four. In 1955, while working for a Los Angeles advertising firm, the former child actor served as a consultant to one of Disneyland’s original corporate clients. During a meeting prior to the Anaheim park’s opening, Jack “fell in love with the place.” One month later, he was working there as Disneyland’s first advertising manager. He would go on to play a key role in making
the park the world-famous tourist attraction it is today. From marketing the original “E tickets” to lobbying for Disneyland’s millennial expansion, Jack was involved in nearly every aspect of the theme park.
Lindquist took his first step up the Disneyland
corporate ladder in 1965, when he became director of marketing. He later set the course for marketing at Florida’s Walt Disney World. Four years later, he was named vice-president of marketing for Walt Disney Attractions. In 1982, he was promoted to executive vice-president of marketing and entertainment for all of the company’s outdoor recreation activities. Jack went on to set up the marketing division for Tokyo Disneyland and developed promotional and entertainment ideas for Disneyland Paris. In 1990, he was named president of Disneyland back in Califiornia, a position he called “the best job in the world!” During his 38 years with the company, Lindquist spearheaded myriad Disney projects, including Walt Disney’s Magic Kingdom Club, Disney Dollars, the Ambassador Program and Grad Nites. He also lobbied for expansion of Disneyland and the development of a second theme park at the Disneyland Resort. Jack Lindquist retired on Mickey Mouse’s 65th
birthday, November 18, 1993. A month later, he was honoured with a window on Main Street, which reads, “JB Lindquist, Honorary Mayor of Disneyland.” His memoir, In Service to the Mouse, was published in 2010. Jack was one of the panel members at both
the Hall of Fame and Legends education sessions at IAAPA Attractions Expo last November, his last official industry appearances. Read his recollections about formulating Disneyland’s advertising “plan” (they were flying by the wing of their pants in those early days) at
bit.ly/1QUdmot
6 MARCH 2016
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