NEWS — SUPERFAM
In the second of our California SuperFAM agent reporter features, we spoke to Joanne Moores, owner of Time and Place Luxury Holidays, who went on the SuperFAM in 2012.
Q Which itinerary did you do? A We did the southern coastal itinerary, which took us from San Diego up to Los Angeles. We visited Laguna Beach, Newport Beach, Huntington Beach and Anaheim on the way.
Q What are your lasting memories of the trip? A Experiencing how close some of these resorts are to each other; for example Huntington Beach is a good location for families wanting to stay near LA and visit the sights but have a relaxing week too. A lot of the main attractions that Los Angeles and San Diego have to offer are quite close to one another too.
Newport Beach
Q How did the SuperFAM compare to other fam trips?
A It was a fantastic experience showcasing why a client would like to visit, with the focus on the destination rather than hotel tours. It’s different as you have a mixed group rather than a specific group of agents invited by a tour operator who, generally speaking, want agents to see the product in their brochure rather than the destination itself.
Q What makes California such a special destination?
A It offers such a wide variety of experiences to families and couples alike. An easy location with direct flights from the UK, clients can travel pretty much year-round and experience warm and dry weather somewhere in the state. If you want cities or theme parks or nature or beaches or vineyards or ranching, California has it on offer.
Q How did the SuperFAM help you to sell California and the SuperFAM partners?
A The SuperFAM was an invaluable experience. Being able to talk about the location and hotel you have personally seen is an invaluable sales tool.
Q What would you say to other travel sellers considering entering to go on this year’s SuperFAM?
A Be prepared for a full-on week, it’s not a holiday but a fantastic leaning experience. Sometimes it’s easy to forget how fortunate we are to go on these trips, but the SuperFAM really is invaluable.
COULD YOU BE ON THIS YEAR’S SUPERFAM?
This year’s California SuperFAM
takes places between September
24 and October 1, with 60 agents enjoying five amazing itineraries before a spectacular finale in northern California.
To qualify, simply
register any bookings on American Airlines or British Airways to California made between now and July 17 at traveltrade.
visitcalifornia.co.uk.
To enhance your chances of being selected, make sure you also complete the California Expert training programme at traveltrade.
visitcalifornia.co.uk
TRAVELTRADE.VISITCALIFORNIA.CO.UK
CALIFORNIA SUPERFAM AGENT REPORTER
SUPERFAM CLASS OF
2012
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