NEWS — SPECIAL REPORT


Christopher Edgington (below) says of soon- to-launch Britannia:


‘We have more bullets to fire for this ship – watch this space’


the workings of the trade, and not just the sales team, and would bolster ties between Carnival UK and agents.


P&O Cruises


lacked a sense of clarity – we


Sea rivals New ships are due to be launched by P&O Cruises and rival Royal Caribbean International, and Edgington said he was enjoying the competition. While Royal Caribbean boss


Richard Fain said his “objective was to crush our competition in the ex-UK market with Anthem”, Edgington responded by saying “healthy competition” was always welcome. “We live in a world


where we are all run by spreadsheets and numbers, but this industry is much better at working together,” he said. “We work to get a better outcome for the industry as a whole. But saying that, I also think it’s critical to have competition because it makes us more driven to be successful.”


Britannia plans Despite being aware that the competition is “really strong”,


11 September 2014 — travelweekly.co.uk • 13


needed our story to be clearer and more compelling


Edgington says P&O’s new insight into its customer base would help ensure that Britannia is “everything they’re looking for”. It has been


suggested P&O hasn’t given too


much away about what


can be expected on Britannia – due to launch next March – with most focus being given to the line’s celebrity chef ‘Food Heroes’, but Edgington said: “We have more bullets to fire for this wonderful ship – watch this space.” He promised a “significant announcement” in the next two months.


Edgington said the search for a godmother for Britannia was under way, with eight women on a shortlist, but declined to reveal if there was a frontrunner.


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