Out and About arken P-O-P Suzuki UK
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m p a i g n f r o m a r k e
In June, Suzuki gave a brief to award‐winning, point‐of‐purchase display specialist’s, arken P‐O‐P International – they were launching their striking new SX4 S‐CROSS and stunning new dealership displays were required to drive sales of their latest entrant to this highly‐competitive SUV sector.
arken’s dynamic solution incorporates large modular graphic panels which display an image of the vehicle with a halo effect design in electro‐luminescent colours that make it burst into life.
This stunning effect takes the display up a gear, and gives it more presence than any floor graphic typically used for launches such as this.
Suzuki’s General Manager‐ Marketing, Tammy Charnley, comments “With the launch of a new model, dealerships must be able to capture the hearts and minds of potential customers in a short timeframe. The arken solution offers a new modular, flexible design that has the car at its heart and gives it the wow‐factor.”
arken P‐O‐P International’s Managing Director Tracy Scutt commented “The right solutions bring campaigns to life, accelerating customer engagement by promoting key features, and bringing a successful customer journey nearer.”
The ‘hot spot’ element of this display provides the perfect area to present the ‘silent salesman’, housing the all‐important product specification.
There is a secondary graphic panel to the left of the design helping to create a complete zone around the circular floor area.
All of the graphic elements are designed to be fully interchangeable so they can be utilised for all future product launches in the dealerships. The large graphic panels can be angled to create completely different looks for launches and promotions in the future thus offering a cost‐effective solution.
Contact arken P‐O‐P
+44 (0)1638 565656
www.arken‐
pop.com
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