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Christmas Displays SFortnum & Mason


These stunning windows capture the essence of Christmas with traditional Christmas scenes showing Father Christmas and children playing in snow. Products available in store are positioned in a beautiful display Christmas tree, showing everything consumers need for a truly indulgent Christmas feast.


Gilt frames are used in some displays to create the feeling of looking in on another world as Father Christmas places the presents under the tree.


The whole display is full of opulence and indulgence and really brings to life the Christmas spirit of enjoyment and family. www.fortnumandmason.com


SBroadgate


For over 20 years, Broadgate Circle has hosted the only outdoor winter ice rink in the City of London.


A major redevelopment of the site saw the events team at Broadgate require a temporary solution to maintain its reputation as a must‐see festive destination.


Arena Structures, part of the Arena Group, specialise in providing bespoke temporary events structures to retail and leisure areas. Working with event operators Run Wild Media Group, the team was contracted to design and install a 450m2 temporary ice rink in a new location at Exchange Square, overlooking the thousands of


commuters passing through Liverpool Street Station each day.


Samantha Rush, head of marketing, communications and events at Broadgate said: “Arena Structures provided us with the practical knowledge, experience and passion required to create our elegant ice rink and Bar BBQ on Ice pop up restaurant. Our occupier and guest feedback has been extremely positive. The ice rink seamlessly combines a unique retail and leisure offer, with skaters able to enjoy the area’s culinary and shopping delights at their leisure.”


www.broadgate.co.uk www.arenastructures.com


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www.a1retailmagazine.com


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