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A Moment with Momentum Instore
Return of the High Street
After years of gloomy economic forecasts 2014 is shaping up to be a refreshingly upbeat year. With consumer confidence on the up purse strings will be loosened and we predict that this, combined with innovations in instore technology, could mark a new beginning for the high street.
Virtual dressing rooms, wearable computers, face and gender recognition, radio frequency identification technology – it seems that we are on the cusp of a technological revolution in retail that will enhance the physical shopping environment, drawing customers in and creating true destination stores.
The major players will continue to rethink their instore strategies next year to accommodate such innovations for their target consumers, leading to marked changes in store formats and improved customer service.
We will see iPads replacing tills, more electronic shelf labels and digital screens replacing printed signage as consumers demand more flexibility, interactivity and product information from the instore environment. In contrast online will mature as a sales channel as Click & Collect becomes more widely available.
The recession may continue to cast a fading shadow, but we will hopefully see steady
improvement and a more positive and exciting outlook for the year ahead.
The Design Solution unveils their vision for Rome's Fiumicino airport West Hub: totally transforming the passenger experience for over 15 million passengers by the time that the new facilities open in 2016. The new extension ‘Avancorpo’ will provide approximately 11,000 square metre of new commercial space on two levels with bussing gates below at apron level and includes a huge walk through duty free shop.
NEW VISION
News & Business
DOUBLE WIN!
Kalixa Group are celebrating a double win at the Payment Awards 2013. They took home the ‘Best Alternative Payment Project’ award for Kalixa Pay and the ‘Payment Pioneer’ award. Big congratulations to the Kalixa team from all of us here at A1!
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