Pop Up Stores and Concessions
“Multichannel solutions have been rolled out on the High Street, but until now small independent retailers have been unable to offer costly multichannel solutions.” Roger Wade, CEO at BOXPARK.
brand. Consumers love to feel they are involved in something exciting and by offering a store that is non permanent, exclusivity is connected to the brand. BOXPARK Shoreditch is a pop up mall, located in Shoreditch, East London. The mall is
are up and running.”
Retail spaces that are not permanent create a sense of urgency and excitement around a brand. With Christmas just around the corner we can be sure retailers will be pulling all the stops out when it comes to their concessions
BOXPARK pop up mall, Shoreditch, London.
constructed from stripped and refitted shipping containers creating unique and low cost pop up stores.
The brands within the mall are known for being individual, creative and talented. In January 2014, BOXPARK plans to launch a revolutionary digital concept and become a cashless mall.
The market place will allow consumers to buy or share items in store, online and on their mobile. An app will be available for consumers to scan products in store, add them to a shopping basket or share. It also features a fully integrated iPad POS system, linked to a transactional e‐commerce platform. Roger Wade, CEO at BOXPARK says,
“BOXPARK MARKET PLACE is a revolutionary concept. Multichannel solutions have been rolled out on the High Street, but until now small independent retailers have been unable to offer costly multichannel solutions. BOXPARK MARKET PLACE allows small independents to have a sophisticated multichannel solution with little or no set up costs. They just need an iPad or tablet and they
and pop up stores and I’m sure we will all be visiting some soon to do our Christmas shopping!
Contact Sheridan&Co
+44 (0)207 486 7499
www.sheridanandco.com
Momentum Instore +44 (0)161 486 7878
www.momentuminstore.com
FITCH
+44 (0)20 7479 0900
www.fitch.com
BOXPARK Shoreditch +44 (0)207 033 2899
www.boxpark.co.uk
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www.a1retailmagazine.com
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