Shopfitting
Identification (RFID) technology will play a big part.
would not expect.
Ajay Joshi, Head of Media and Technology Solutions at queue management and customer journey specialist Tensator, comments “We will see an increase in the level by which retailers track the movement, timings and shopping habits of different customer demographics. This will allow in store digital signage solutions to tailor messages to the audience in front of them. For example if a shop has data that suggests there is rise in mothers shopping in their stores during the school holidays, the information being delivered through in store technology will be targeted towards this group. Presenting retailers with the ability to enhance brand image and influence behavioral change can in turn have a direct impact on sales. Our own research shows that the use of targeted digital signage solutions can improve sales by up to 75 per cent.”
Michael Sheridan, Founder and Chairman of full service retail design agency Sheridan&Co sees technology changing high street stores too but he believes that Radio‐Frequency
16
This technology is already known to many retailers, but as a security device rather than a sales tool. Advancements in this technology now mean that we may soon see items selected off the shelves becoming the trigger for additional sales tools to be activated. These sales tools
could be a digital screen playing relevant information nearby, music playing or even something far more sensory such as a fragrance or aroma.
Michael Sheridan comments, “RFID technology can benefit the retailer just as much as the consumer as it offers a detailed insight into shopper behaviour. It can show which products are grabbing their attention, which ones they are interacting with and almost map out their in‐store journey. RFID has the power to bring an online experience into a real retail space, which is why I think it has so much potential.”
“
RFID has the power to bring an online experience into a real retail space, which is why I think it has so much potential.
Michael Sheridan, Sheridan&Co Founder and Chairman.
www.a1retailmagazine.com
Main Image: Laminates by EGGER. Left: RFID technology in use for Ray-Ban.
“
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84