T
he fittings within a store are hugely important. If consumers walk in to a uninviting or badly designed store they won’t be staying for a prolonged amount of time. Retail spaces need to be well lit, spacious and organised in a well thought out manner. At the conception stage it is important for retailers to get the store right; this can be from specifying the right materials to integrating the correct technology to keep consumers engaged and involved in the brand.
Egger offers retailers a range of hardwearing laminates in a range of designs and textures. They have recently extended their UK range and added another 125 laminates to the collection. This new range includes a real alternative to materials such as linen, metal, leather and concrete. Egger now offer 237 laminate décor options on a just‐in‐time basis, via a national network of distributors and back up stocks held by Egger itself. This offers great flexibility for shopfitters – knowing they can specify and order quickly.
Around half of the range can be paired with matching MFC boards and edging – these come in a newly expanded range of sizes. Jayne Dixon, Egger’s Specification Marketing Coordinator, believes the enhanced range of decors – together with lifelike new prints and textures – will help the company to win greater market‐share in the UK interiors, shop‐fitting and architectural specification sectors.
“The rise in popularity of laminate shows no sign of slowing down, and it has become a highly lucrative business with more and more players trying to offer the ‘best’ collection and steal a march on the competition. Laminates combine extreme resistance with stunning visual impact and high surface quality. Thanks to our state‐of‐the‐art print and production processes, we are confident of their ability to replace the real thing in more and more applications beyond simply furniture design and classic furniture construction.” Integrating technology in to shop fitting designs is the perfect way to keep consumers returning to stores again and again. Offering an interactive outlet for consumers to engage on more levels; technology is changing the way we shop.
Main Image: Laminates by EGGER. Top Right: ‘Equiped For The Modern
Frontier’ installation at Levi’s flagship store, by Lucky Fox.
Middle: ‘Made & Crafted Moment to Moment’ installation at Levi’s flagship store, by Lucky Fox.
Bottom Right: Tensator Virtual Assistant Ultra.
www.a1retailmagazine.com
Digital signage and in store entertainment are always advancing and being incorporated in to stores in many different ways. Retailers are now looking for ways to present the consumer with personalised and bespoke messages. Tensator offers a digital signage solution that is part of the next generation. The Tensator Virtual Assistant Ultra is now smaller and more versatile. It was normally used in transport hubs, helping travellers to find their way but is now being seen increasingly in retail. The Virtual Assistant Ultra creates the image of a real person and gives retailers the ability to digitally promote products and items in areas of the store that the customer
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