POLO SHIRTS New and improved premium polos from Fruit F
ruit of the Loom has added the Lady-Fit Premium Polo to its range of 100% cotton polo shirts
in 2013. The company has also announced significant enhancements to its new Menʼs 100% cotton polo styles.
The new Lady-Fit Premium Polo, in 170/180 gm/m2 cotton pique fabric, complements the highly successful Menʼs Premium Polo, and is part of Fruit of the Loomʼs ongoing programme to introduce matching Menʼs and Lady-Fit styles across its key activewear ranges.
The new Lady-Fit design benefits from a rich list of features, including shaped side seams, side vents, 1x1 rib cuffs, and a fashionable two-button narrow placket finished with self- coloured buttons. Available in a choice of 11 colours, the Lady-Fit Premium Polo comes in sizes XS- XXL.
The new Menʼs Premium Polo, Premium Long Sleeve Polo and Tipped Polo bring the design of these already popular styles up to date, and simultaneously introduce greater consistency between the Premium and 65/35 Polos ranges. The three Menʼs Premium Polos now feature a three-button placket (in
line with the placket design used on the 65/35 Polos), and the Tipped Polo now has new more sporty twin stripe detail to the collar and rib cuffs, plus a contrast colour back neck tape. The Premium Polo comes in 13 colours, the Premium Long Sleeve Polo in eight colours, and the Tipped Polo in seven colours. The entire menʼs Polos collection is also now available in sizes up to XXXL. “The new Lady-Fit Premium Polo fills an important gap in our Polos collection and we know from customer and wholesaler feedback that it will be a welcome addition to our product portfolio,” says Joanne Lewis, marketing manager. “Crucially, it will allow Fruit of the Loom customers to offer matching Menʼs and Lady-Fit 100% cotton polos for the first time.” Joanne continues: “The new Menʼs Premium Polos represent an evolution of three already successful imprint styles. The revisions and enhancements reflect current retail trends and will ensure that the garments remain the first choice for anyone seeking good value, good quality, contemporary cotton polo shirts.” ■ For more information visit
www.fruitoftheloom.co.uk
NEW FOR 2013: Fruit of the Loom introduces the Lady-Fit Premium Polo.
Get into the team spirit with this cool, new design A
ctivewear brand SPIRO uses the latest high performance technical fabrics and designs to offer the fitness, corporate sport and promotional markets quality technical and fashionable activewear including, jackets, tops, vests, T shirts, training pants and tights that meets the rigorous requirements of the wearer under tough workout conditions. Garments in the range are designed to co-ordinate, letting sport teams easily mix and match colours and designs for a contemporary, sleek and sporty look all year round. Now with a new range of colourways for even more garment combinations, the SPIRO collection is ideal for any team. SPIRO garments are held in stock all year round making it simple and quick for clubs to replenish exactly the same uniform design.
The S177M&F Spiro Team Spirit Polo is a top performing polo and is the ultimate in stylish, functional design. It has been manufactured from Cool Dry mesh fabric, a premium lightweight, soft and highly breathable fabric that will keep the body cool and comfortable at all times. The shirt which is available in a menʼs style in sizes S-2XL and in a ladies version in sizes 8-16, has a three button neck closing, a dropped hem and provides good warmth when worn as a layer, making it an exceptional multi-sport garment. With co-ordinating colours and designs, the S177M&F Spiro
Team Spirit Polo can be easily mixed and matched with other SPIRO garments in the range for a contemporary and sporty look.
TOP PERFORMERS: S177M&F SPIRO Team Spirit Polo features Cool Dry mesh fabric to keep wearers comfortable.
www.printwearandpromotion.co.uk
The complete range of SPIRO activewear is easily available through SPIROʼs own European network of distributors offering guaranteed product availability and exceptional customer service. ■ For more information visit
www.spiroactivewear.com
February 2013 | 69 |
SPIRO
FRUIT OF THE LOOM
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