URBAN WEAR
Urban fashion may have evolved in the city, but increasingly, we’re seeing it in workwear situations where a relaxed, colourful and comfortable style is called for. We asked suppliers to bring us up to speed on the latest styles for 2013.
NEW: Fruit of the Loom’s latest Men’s Hooded Sweat Jacket. The style is also available in Lady-Fit and Kids’ versions.
Hoodies family just keeps growing
F
ruit of the Loomʼs family of Hooded Sweats and Hooded Sweat Jackets, for men, women and children, provides fashionable streetwear for all ages and an ideal canvas for branding.
For 2013, the company has enhanced the range by offering in-house styles for its Menʼs and Kids Sweats, and introducing self-coloured flat draw cords across the collection, and new on-trend colourways. The Menʼs hoodies range welcomes the new Hooded Sweat Jacket (code 62-062-0); the Lady-Fit range now includes the new Lady-Fit Hooded Sweat Jacket (code 62-118-0); and the Kids range is updated with the new Kids Hooded Sweat (code 62-043-0) and Kids Hooded Sweat Jacket (62-045-0). Fruit of the Loom is manufacturing the new
Menʼs and Kids hoodies in-house at its Moroccan factory, using 80% cotton/20% polyester fleece fabric (280 gm/m2) made with Belcoro open-end yarn.
“The new in-house hoodies not only offer a cost-saving over the previously sourced styles, but the quality-assured Belcoro fabric also provides an exceptional surface for all kinds of textile decoration,” Joanne Lewis, marketing manager, adds. The new Menʼs Hooded Sweat Jacket is
offered in ten colours; the new Kids Hooded Sweat also comes in ten colours while the new Kids Hooded Sweat Jacket is offered in a palette of seven colours. In addition, the existing Menʼs Hooded Sweat is now available in new colours purple and azure blue. The new Lady-Fit Hooded Sweat Jacket (code 62-118-0) uses 70% cotton/30% polyester (280 gm/m2) fleece fabric and features an enhanced fit and longer body length. It is offered in seven colours. Fruit of the Loom also has expanded the palette of its in-house manufactured Lady-Fit Hooded Sweat with the addition of four new colours: red, light pink, purple, and azure blue.
■ For more information about Fruit of the Loomʼs Hooded Sweats see Everything & More 2013, the companyʼs new activewear catalogue. A digital version can be downloaded from the companyʼs website
www.fruitoftheloom.co.uk. For the printed version, call 01952 682900 or email
cust_enquiry@ftlte.fruit.com.
| 54 | February 2013
www.printwearandpromotion.co.uk
FRUIT OF THE LOOM
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