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From the Editor E


xciting times at P&P HQ, where the finishing touches are being put to this monthʼs Printwear & Promotion LIVE (February 24-26, Hall 12, NEC). The countdown has begun to this yearʼs show, which looks set to be a record breaker, with more product and machinery launches, more stands, all the big brands back for 2013, a lively seminar programme, a bigger (new look) fashion show and literally hundreds of opportunities to enhance and grow your business. And letʼs not forget the offers, deals and discounts that are exclusive to the show. Of course, we couldnʼt do it without you, so if you havenʼt registered, nowʼs the time to do it. Itʼs free and easy to pre-register online at www.printwearandpromotion.co.uk/visitor. This monthʼs issue includes the full exhibitor list, which will give you a flavour of the huge diversity of the stands on offer this year. We also have 11 pages previewing the show (and thatʼs just scratching the surface!).


Why not plan a stop-over to get the full benefit of having all of that expertise at your fingertips, under one roof. Thereʼs so much more to see at this unique show.


T P&P party time – and you’re invited!


his year, the Printwear & Promotion team have organised an after-show party (tickets are £25 plus vat, per person and are bound to be popular, so make sure you book early!).


The Printwear & Promotion “Night with the Stars”, takes place on the evening of Sunday, February 24th, from 7.30pm until late, at a swish venue in the centre of Birminghamʼs popular entertainment district. A superb night of entertainment has been planned, including Michael Buble and Kylie Minogue tribute acts, plus the “Night at the Movies” cabaret featuring all your favourite songs from the likes of Grease, Mama Mia, Dirty Dancing and more. The ticket price includes a hot buffet (a choice of curries and pasta and


This month


5 Industry News – All the latest news from the printwear industry. 23 Business Monitor – Selling to bigger businesses. Ideas from Paul Clapham. 28 Printwear & Promotion LIVE – Your guide to this year’s all-action show. 50 Webwise – Tips on guest blogging with Gareth Morgan. 52 Machinery News – Foil printing, folding and more. 53 The Screen Printing Column – Kes Cracknell talks about discharge printing. 54 Focus on Urban Wear – Some exciting new launches for 2013. 61 Troubleshooter – YES Ltd’s Roy Burton has some tips on avoiding downtime. 62 Embroidery Focus – Updates from Amaya Sales, YES, GS UK and others. 68 Focus on Polo Shirts – A review of the latest polo styles for the New Year. 75 The Dye Sub Column – Back to basics, with new columnist, Justin Mann. 76 Bags – Updates from the key players in this important market sector. 87 The DTG Column – Breaking news and hints and tips from Resolute DTG.


Printwear &promotion


Printwear & Promotion is available on subscription priced £90.00 (UK); £120.00 (overseas); £99.00


The publishers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of translation in the subject matter in this publication. Suppliers have contributed towards the costs of some of the editorial, photographs and material in this issue.


Published in Great Britain by Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY


Focus on Urban Wear Starts on page 54


www.printwearandpromotion.co.uk


Tel: 01622 687031; Fax: 01622 757646; email: printwearandpromotion@datateam.co.uk


For circulation inquiries email Datateam@capsule-group.com or call 0845 602 7390.


The team


Editor: Deborah Eales deales@datateam.co.uk


Sales Manager: Tony Gardner


tgardner@datateam.co.uk


Classified & Production: Claire Rixon


crixon@datateam.co.uk


Events coordinator Claire Davison


Publisher: Kathy Ambrose


cdavison@datateam.co.uk


kambrose@datateam.co.uk Origination:


Design & Media Solutions February 2013 | 3 |


deales@datateam.co.uk Plenty to celebrate at Printwear & Promotion LIVE


vegetarian option) plus two drinks. Itʼs great value and a super opportunity to network in less formal surroundings. ■ If you would like more information or would like to join us contact Claire Rixon on 01622 699158 to secure your tickets. Entry is strictly by ticket only.


W This month’s issue


e are delighted to welcome another new columnist to Printwear & Promotion. Justin Mann, who founded the popular online Dye Sub Forum, www.dyesubforum.co.uk has kindly agreed to become a regular contributor, adding to our existing regular line up of columnists covering screen printing, direct to garment printing and embroidery. In his first column, Justin is covering some dye sub basics. See page 75. I hope you enjoy this monthʼs issue and donʼt forget to stop by and ʻlikeʼ our Facebook page! Have a good month.


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