URBAN WEAR The brand of choice for hoodie fans everywhere I
f you were asked what image the phrase Urban Wear conjures up, itʼs pretty certain that one of your first thoughts will be hoodies. They are just everywhere and their popularity, as witnessed by AWDisʼ sales figures, is still growing, massively! Just Hoods by AWDis has
consolidated its position as the King of the Urban Jungle and as the best selling hoodie brand in Europe through regular style and colour additions. And this year will be no different as the brand continues to develop and innovate. Six new styles appeared in the second half of 2012, and thereʼs a further eight in January 2013, Nineteen styles in 61 colours and 1,043 style colour options a year ago are now a colossal 33 styles in 1,705 options, easily the biggest collection, a true colossus!
Just Hoods is the most comprehensive one stop urban experience in the industry. The bad press hoodies received in recent times seems to have receded, maybe because their sheer coolness and practicality has made them the most popular item of urban wear. The Autumn 2012 additions of Varsity and College Jackets have just been joined by the Retro Zoodie – all three are aimed at the urban market. The Varsity Jacket has proved to be the most incredible success in a galaxy of
outstanding successes adding strongly to the AWDis urban theme. The Just Hoods by AWDis image has generated its own fan club with the public at large, as borne out by the responses on the website.
As far as the trade is concerned the sheer stock availability, the excellent quality, the great promotional back-up of funky brochures, flyers and a brilliant website combine to make Just Hoods the brand of urban choice. Just Hoods by AWDis are available
URBAN CHIC: The new JH059 Retro Zoodie is guaranteed to be another
winner.for Just Hoods by AWDis.
from PenCarrie 0800 252248; Prestige Leisure UK 0800 652 1234; Ralawise 08002 212 180 or Ralawise Ireland 1 800 599 599. Order your new brochures, flyers and colour cards today. ■ For more information on the whole collection, plus the new styles and colours visit
www.justhoods.co.uk
Get that urban edge
RELAXED: The slouchy SK213 Slounge T Shirt top is perfect for that urban dance look.
S
treet wear is a very distinctive style of fashion. Its roots are in the skatewear of the 1980s. It was adopted in Japan before growing in to an international
phenomenon.
Modern urban streetwear emerged from the sub cultures in cities such as New York and Los Angeles. Current street wear is a mix of skate clothing, surf clothing and some hip hop clothing, however it mainly takes after skate clothing. Urban wear is synonymous with T shirts and a look that is perfect for street teams, promotional items or band events. SF has launched two fabulous new T shirt fabrics for 2013. Slub jersey fabric and fleck jersey fabric and to complement the new fabrics, a new shape of T for both men and women is available in black, white and charcoal. Colourways on the slub fabric are black, white and graphite for the men and black, white and fuchisa for the ladies. Both styles and fabric are perfect for when a brand or promotion requires an urban edge.
Perfect for urban dance is the ladies SK213 Slounge T Shirt top available in black and white. Slouchy and baggy, it has a drawstring at the bottom right hand side which allows the wearer to achieve a variety of looks. Team it with a hoodie and leggings or ¾ pants for the perfect urban dance look.
As an alternative to the classic street hoodie try the new SK513 Ladies Slounge Sweat. Available in black and heather, it is made from 100% cotton looped back terry fleece. It has a baggy fit and a wide slash neckline. ■ For more information contact your usual distributor or visit
www.skinnifit.com
| 60 | February 2013
www.printwearandpromotion.co.uk
SF (SKINNIFIT)
JUST HOODS by AWDis
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