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Comments October: Behind the Scenes
ILOVEDTHEINSIGHTSYOU sharedabout Aspen Institute, espe- cially as it relates to life experiences. Iamfinding that more and more organizations are taking the time to listen to andlearn from the collec- tive experiences (both professional andpersonal) their employees bring to the workplace. It is amazing to see how this type of collaboration is transforming organizations as they discover talents, ideas, and knowl- edge never before uncovered. John Potterton Faculty DePaul University College of Commerce, School of Hospitality Leadership
PCMA@LinkedIn:Who Writes the Learning Objectives?
CHRISTINA HAKE,MANAGER of events andcorporate relations at the California HeadStart Associa- tion, recently posedthis question to PCMA’s LinkedIn group: “Who writes the learning objectives in your association for workshops at a conference? The presenter or the association?” Hereare someof therespons- es that she received:
I have always askedthe presenter to write the objectives, but I have given them this template: “At the end of this session the participant will be
“Something to be cautious about: ensuring the speaker ends up talking to thefinal learning objectives. This is especially pertinent if you take the speaker’s original objectives and tweak them a bit.”
able to:”—andthey fill in after the colon. I also ask them to make the part that they write measurable. Then, when I get their draft, I edit, edit, edit.Myacademic training is in adult and continuing education, so I do a lot of rewriting, editing, and actually a lot of cutting.Doyou think that it wouldbe helpful at one of our meeting-professional confer- ences to offer a workshop on how to help your speakers/presenters in this way? Ginger Phillips, Ed.D.,CMM Owner Arden Solutions
WEJUSTHAD30 SPEAKERS submit their video presentations and learning objectives for a virtual con- ference we are doing in two weeks. It was interesting to see the speakers’ perspectives, andwe have the opportunity to ensure that the video matches the objectives they felt they covered. There were a few rewrites, but most of them did a great job in sharing their passion both in the written word and on camera. Linda Elland President A2Z Meetings&Events
SOMETHINGTOBE CAUTIOUS of in this area: ensuring the speaker ends up talking to the final learning objectives. This is especially perti- nent if you take the speaker’s origi- nal objectives andtweak them a bit. I’ve seen situations where in the planning phase, the speaker says, “Yes, yes, of course I can change the presentation to fit your revised objectives.” Andthen months later they come in and deliver exactly what they had initially planned, with no changes. This can result in some disappointed attendees who had expected different content. Claudia Rizzo Trapp Senior Director, Programs and Education International Registration Plan
12 pcma convene December 2011
convene PCMA ® PUBLISHER Deborah Sexton, (312) 423-7210
CHIEF OPERATING OFFICER Sherrif Karamat, CAE, (312) 423-7247
CONVENE EDITORIAL STAFF EDITOR IN CHIEF Michelle Russell, mrussell@pcma.org EXECUTIVE EDITOR Christopher Durso, cdurso@pcma.org SENIOR EDITOR Barbara Palmer, bpalmer@pcma.org SENIOR EDITOR Hunter R. Slaton, hslaton@pcma.org ART DIRECTION Mitch Shostak, Roger Greiner Shostak Studios Inc., (212) 979-7981 CONTRIBUTING EDITORS Jennifer N. Dienst; Maureen Littlejohn
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DIRECTOR, PARTNER RELATIONS & ADVERTISING Mona Simon, (312) 423-7244, msimon@pcma.org
ACCOUNT EXECUTIVES Wendy Krizmanic (AK, CT, DC, DE, ID, MA, MD, ME, NH, NJ, NY, NV, OR, PA, RI, VT,WA) phone: (312) 636-9254; e-mail: wkrizmanic@pcma.org
Mary Lynn Novelli, CMP (AL, AR, CO, FL, GA, KY, LA, MS, NC, OH, SC, TN, VA, WV, Mexico, Puerto Rico, Central and South America, Carribbean) Dallas, TX; phone: (312) 423-7212; fax: (469) 574-5590; e-mail: mnovelli@pcma.org
Albert Pereira (AZ, CA, HI, NM, OK, TX, UT, Canada) 345 Kingston Road, Suite 203, Pickering, Ontario, Canada L1V 1A1; phone: (312) 423-7277; fax: (905) 509-6810; e-mail: apereira@pcma.org
Mary LouSarmiento (IA, IL, IN, KS, MI, MN, MO, MT, ND, NE, SD, WI, WY, Africa, Asia, Australia, Europe, New Zealand) 1033W. Taylor Street, Suite 1E, Chicago, IL 60607; phone: (312) 636-0636; fax: (312) 896-7397; e-mail: msarmiento@pcma.org
Ken Torres (Mexico, Puerto Rico, Central andSouth America, Caribbean) P.O. Box 9128, Miramar Beach, FL 32550; phone: (850) 837-5177; fax: (850) 837-5277; e-mail: ktorres@pcma.org
MANAGER, PRODUCTION & CIRCULATION Keisha Reed, (312) 423-7246 PRODUCTION COORDINATOR Kathleen Mulvihill, (312) 423-7236
PCMA OFFICERS
CHAIRMAN OF THE BOARD Susan R. Katz, True Value Company
CHAIR-ELECT Kent E. Allaway, CEM, CMP, Produce Marketing Association
SECRETARY-TREASURER Johnnie C. White, CMP, Cardiovascular Research Foundation
IMMEDIATE PAST CHAIR Kati S. Quigley, CMP, Microsoft Corporation
PCMA DIRECTORS Willie L. Benjamin II, International Reading Association
Hunter Clemens, CMP, Association Management Group/Meetings Management Laurie Fitzgerald, CMP, Allstate Insurance Company Ben Goedegebuure, Scottish Exhibition + Conference Centre James S. Goodman, CMP, American Dental Association Richard B. Green, Marriott International Mary Pat Heftman, National Restaurant Association Christine Klein, CMP, meetings and business development consultant RaymondJ. Kopcinski, CMP, Million Dollar RoundTable Carrie Freeman Parsons, Freeman William F. Reed, CMP, Experient Inc. James E. Rooney, Massachusetts Convention Center Authority Randall Tanaka, Hawaii Convention Center ChristopherWehking, CMP, American Society of Anesthesiologists DonWelsh, Chicago Convention & Tourism Bureau
DavidL.Williams, CMP, International Association for Energy Economics
The opinions expressed herein are those of the authors and do not necessarily reflect the opinions or policies of PCMA.
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