WINDOW ON THE WORLD: Approximately 80 percent of the hosted buyers attending IMEX America were from the United States. The trade show gave them the opportunity to explore 147 countries open for group business.

PRODUCTIVE MEETINGS:

More than 30,000 appointments were booked before attendees

arrived in Las Vegas, which made conducting — and transacting —

business on the show floor a reality for suppliers and hosted buyers.

discussions on conducting business in the global marketplace. “By co-locating the summit with

IMEX America, our global planners were able to maximize their time out of the office,” saidDeborah Sexton, president and CEO of PCMA. “Attendees felt gra- ciously welcomed and that it was worth- while for themto experience both IMEX America and PCMA’s global education.” As a result of this year’s collaborative

success, PCMA and IMEX America plan to expand the ways in which both organi- zations provide added value and benefits to PCMA members during IMEX America 2012 in Las Vegas. “This new collaborative model that

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worked so successfully at IMEX America,” Bloomsaid, “has provided all of our part- ners witha good foundation to build and createmore initia- tives for future years.” Bloom continued: “This is an important shift in approach

for us all, and it couldn’t have come at a better time. It is increasingly difficult for any of us to predict the direction of

globalmarkets, so by working together we canmaximize every advantage and oppor- tunity for the benefit of the widest possi- blemeetings-industry audience. By working withleading knowledge and advocacy associations such as PCMA, we can all achieve a far greater impact on the industry.” The PCMA International Summit is

confirmed to take place next year imme- diately following IMEX America 2012 in Las Vegas onOct. 11–12. PCMAwill again offer its hosted-buyer program, as both events offer great opportunities for PCMA members not only to meet withdestina- tions and vendors from all over the world, but also to strengthen their global com- munity by connecting with other PCMA professionals. Formore information

about PCMAHosted-Buyer Programs, email PCMAat executiveadministration@pcma.org.

FOR MORE INFORMATION: www.imexamerica.com and www.imex-frankfurt.com