OF LACROSSE


TIME TAYLOR’S IT’S


“WHEN YOU SEE ONE,


YOU KNOW IT.” — Walker Jones, Under Armour executive


Drive around the Baltimore Harbor and the city transforms into a celebration of the state’s industrial legacy with innovative companies. Cross the train tracks, and you enter Under Armour’s global headquarters, the former Proctor & Gamble soap factory. You see silos plastered with larger-than- life, black-and-white images of sports icons Ray Lewis, Michael Phelps and Cal Ripken. Inside, you see the faces of Tom Brady and Stephen Curry. No lacrosse player ever has graced these walls.Three-time Tewaaraton winner Taylor Cummings, who signed an endorsement deal with Under Armour in September, could be the first. “The athletes that are on our walls are athletes that have been with us for a long time — Michael Phelps, Tom


28 US LACROSSE MAGAZINE December 2016


Brady, Cam Newton, Jordan Spieth,” said Walker Jones, senior director of global sports marketing and business development for Under Armour. “They’ve had enormous success, and we think Taylor will be the same way.” The former Maryland star joined Under Armour after launching her own company, Taylor Cummings Lacrosse. In their mutual relationship, Cummings acts as an unofficial consultant for product creation and consumer insights as well as being a brand ambassador, while Under Armour is her company’s primary sponsor, providing business advice and branded products. Yet while Jones sees her as the face of the sport, Cummings won’t look at her own image even if one day it does appear on an Under Armour wall.


USlacrosse.org


©ROB FOLDY


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