Fix the Leaky Bucket
Jason Goger
One, we would prefer to hitch our ride to something that’s already started. Two, we have a bias toward immediate action. Three, let’s fix the hole in the bucket before we try to put more in the bucket. What you’re doing with athlete development is spot on. This has been successful in other sports. I think we should hitch a ride on what US Lacrosse already started.
Mike Kenneally
Why are we here? The obvious answer is we all have money in the sport and money to be gained by growing the sport. But as I look around the room, we’re all lacrosse players. [LADM], we’re into it. We think it’s a great model.
Jenny Levy
We need to go back to the NCAA and get those coaches involved too. They all have camps and clinics. Why can’t [LADM] be a part of it? We can go back to our programs and sponsored athletes to implement it.
Joe Taylor
At Nike, a big thing every sport has to do is identify, what are you famous for? Small-sided games are something all the companies can get behind and we as a sport can be famous for this as a growth driver.
Mike Kenneally
Think about why we’re here. If it’s because of money, it’s not going to work. Why are we here? It’s to grow the game, because we’re passionate about lacrosse. What we really want is kids playing it in their backyard in some way.
The Roundtable
Susie Chase VP of Philanthropy and Partnerships, US Lacrosse
Tom Cove
President and CEO, Sports & Fitness Industry Association
Jason Goger
President, STX Mike Kenneally
VP and Co-Founder, East Coast Dyes
Jenny Levy Director, Marketing and Retail Sales, Team 22
James Miceli Co-Owner and Founder, Epoch Lacrosse
Ed Saunders
Director of Marketing, STX
Jerry Scott
Director of Lacrosse, True Temper Sports
Steve Stenersen
President and CEO, US Lacrosse
Joe Taylor
Lacrosse Sales Director, Nike
It has to be on concrete and in backyards. It has to be organic.
James Miceli
USlaxmagazine.com December 2016 US LACROSSE MAGAZINE 19
©ANNE RYAN
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