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EDITORIAL


Education Engagement E


ducation is one of the most effective tools metalcasters can use to improve their bot- tom line.


Te obvious return on investment is seen with


education of in-house staff. If properly deployed to your workforce, education can im- prove efficiencies by eliminating process issues and lowering scrap rates. Eliminat- ing the guesswork on the plant floor by following the proven processes and procedures that lead to sound castings will increase your facility’s profitability.


In this editorial, “When your


customers visit their go-to sources for casting design and sourcing


however, I want to fo- cus on a less obvious angle than in-house education. It is the education of your customer—buyers and designers of castings. In many metalcasting facilities, this type of


information, what are they learning?”


education falls under the direction of the market- ing or sales department and will include customer presentations such as Casting 101 or the basics of casting processes and materials. While it is critical to provide this foundation education to customers (and something we provide to casting buyers as well), what is the next step? How does the education engagement continue with current and prospective customers? Tis question becomes paramount when you


perform regular internet searches about metalcast- ing and review the information and videos being presented. When your customers visit their go-to source for casting design and sourcing information, what are they learning? Our sister publication, Metal Casting Design &


Purchasing (MCDP), strives for engagement with every issue it publishes. With an audience solely consisting of casting designers and buyers, the goal of this seven-time-a-year publication is to educate engineers and purchasing professionals on effective ways to design and source engineered cast metal components. MCDP hits the basics, but it also tries to take it to the next level.


As an example, in the September/Oc- tober issue of MCDP, an article titled, “Understanding Part Pricing,” was published that detailed seven different factors that affect how a metalcaster quotes a casting. Written by a casting buyer and ad- dressing issues such as parting lines, surface finish and section thickness, the article provides a three-page lesson for end-users who receive quotes from metalcasters and don’t understand “why the part price seems so high.” In the November/December issue of MCDP, the focus was on rapid manufacturing and how this technol- ogy can be integrated into the cast- ing supply chain in various different


ways. With the exciting developments with rapid manufacturing, it is critical to illustrate to buyers and designers that metalcasting is embracing this technology. If you aren’t familiar with MCDP, visit www.


metalcastingdesign.com and page through the digital magazine archives. When you see some- thing you like, take the opportunity to send links of relevant articles to your customers. If you want to send issues of the magazine to customers, contact us to set up a subscription. The key is to become more than a part sup-


plier to your customer. Engaging them through education can help you to become their go-to knowledge resource on effective casting design and purchasing.


Alfred T. Spada, Publisher/Editor-in-Chief


If you have any comments about this editorial or any other item that appears in Modern Casting, email me at aspada@afsinc.org.


January 2015 MODERN CASTING | 7


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