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IN A WORLD WITHOUT CASTINGS Would Cars Capture Children’s Interest?


It’s no secret metal castings are widely used in automotive applications. Every-


thing from engine blocks to key locks can be cast. But perhaps the most ubiquitous marriage of cars and castings is more likely to be found in your child’s bedroom than the garage. Toymakers began mass producing the die castings in the beginning of the 20th


century, but their popularity soared after World War II. Lesney’s Matchbox-brand of cars was introduced in 1947, with Mattel’s Hot Wheels debuting in 1968. In the past 60 years, total sales for the cars, most commonly diecast zinc in a 1:64 sc ale, have topped seven billion, according to industry estimates.


January 2015 MODERN CASTING | 17


Photo courtesy of Leap Kye


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