Developing Your Elevator Pitch


The dreaded elevator speech — is it really necessary? Absolutely. Elevator speeches, also known as “30-second commercials,” are a very important element in the job- search tool kit. Having an elevator speech permits you to consistently and confidently provide your listener with pertinent information about yourself. It also allows you to introduce yourself, deliver a quick summary of your skills and qualifications, and articulate how you can be a value-added resource to a potential employer. Developing an elevator speech in advance ensures


you convey an all-important impression as a prepared professional. The key to your pitch is to keep it short. No one wants to be trapped by someone talking endlessly about themselves, nor does anyone have time to listen to your entire military biography (e.g., “I joined the Navy in 1985, and my first assignment was … ”).


ELEVATOR PITCH ESSENTIALS:


Your name and what you are looking for


Naturally, the first few times you use your speech,


it might feel a bit artificial and forced. But that initial awkwardness will dissipate quickly as you become more comfortable with telling your story. Perfecting the eleva- tor pitch takes practice. You’ll get plenty of opportuni- ties at career fairs, networking events, and even talking to friends and neighbors. Introduce yourself using your 30-second commercial whenever possible to communi- cate your skills and talents to potential employers. In no time, you will find you have polished your pitch. By having a honed elevator speech at your disposal,


you always will be ready when an unexpected opportu- nity knocks at your door! — Col. Terri Coles, USA (Ret), deputy director, MOAA Transition Center


Your most recent position/assignment


Your proudest, most relevant accomplishment


68 MILITARY OFFICER MAY 2016


PHOTOS/IMAGES: SHUTTERSTOCK


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