5 MINUTES WITH...
TIM DENT RECREATION CONSULTING
2014 was a vintage year for the events industry in Scotland. Te Commonwealth Games and the Ryder Cup, still fresh in the memory, gave Scotland an opportunity to project itself across the world. We ask a figure who has been at the heart of the national events planning and delivery to reflect on past glories, talk about his new venture and to paint a picture of the industry’s future.
Recent past: I joined EventScotland to lead on the project management of the 2014 Ryder Cup and Homecoming Scotland. Tese were two significant programmes which I am really proud to have been a part of.
Before that: My first job was a trainee manager’s job at the Brighton Confer- ence Centre in the 1980s. Tis was a fantastic introduction to major events and gave me experience of every conceivable aspect of events manage- ment. I was also privileged to work for Peter Mann at PMP. Peter is often credited as having invented the word ‘legacy’ in relation to events.
Now: After three and half years with EventScotland I have just launched my new consultancy - re:creation consulting. I want to capitalise on my experience to date and hope- fully contribute to the planning and delivery of future major events in Scotland and beyond.
Vision: Te vision for the business is to help major events people solve problems, maximise opportunities and achieve their social, environ- mental and financial objectives.
Market: Primarily national agen- cies, local authorities, Scottish Government and event or- ganisers but anyone with a responsibility for planning and delivering major events.
Place: Creative Exchange is based in Leith, so firstly handy for Scottish Govern- ment and VisitScotland who are both a stone’s throw away. Tere are also many small businesses based there which provides a useful networking opportunity and many
“WE HAVE A FANTASTIC NATURAL ENVIRONMENT WHICH ACTS AS A WONDERFUL BACK DROP TO ANY EVENT”
62 | EVENTSBASE | WINTER 2015
start-ups, like my own who I can see myself collaborating with in future.
Best moment: Te ultimate has to be the first morning of the 2014 Ryder Cup at sunrise when the ‘glory of the Glen’ was revealed and the manage- ment team knew the week ahead was going to be very special.
Evolution: As competition to stage major events hots up among regions and nations, I believe it will be demonstrating added value that wins the day rather than promising major new investment in infrastruc- ture.
Skills: We are great at marketing and com- municating events and these skills will always be in demand; however, project management and risk management while not glamorous, are es- sential components for a well-run, successful event.
Is Scotland the ‘Perfect
Stage’? I sincerely believe it is. On a number of levels - we have a fantastic natural
environment which acts as a wonderful backdrop to any event, a decent built infra- structure, a size of country and well-developed working relationships which means we can get things done quickly and efficiently.
Event you would most like to see held in Scotland? Te Tour de France – Scotland is made for it!
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