FOREWORD


Scotland, still the perfect stage


W


elcome to the first edition of EventsBase, the magazine for everyone involved in organising, staging and


supporting events and festivals in Scotland. It is estimated that the industry’s ideas,


passion and hard work contribute £3.5bn to Scotland’s economy. It is a figure that is likely to increase as the nation’s reputation and capacity for staging events and festivals grows. Last year marked a high point in


Scotland’s status as a producer of and destination for memorable cultural, sporting and professional gatherings. But, as Paul Bush, VisitScotland’s director of events, says in our interview with him, 2014 should be regarded more as a springboard to the future. Te industry now has the momentum to


fulfil the ambition contained in the title of its strategy, ‘Scotland – Te Perfect Stage’.


EventsBase aims to tell the story of Scotland’s incredible events and festivals through the eyes of their organisers and suppliers. But we do not want it to be exclusively a magazine for the events industry and professional community; we want it to be a showcase, nationally and internationally, for the incredible experiences Scotland has to offer. And it will reflect the diversity of the


sector, both in the size and nature of events and festivals covered. We encourage you to contact us about the projects you are working on and to air your views about opportunities and challenges for the industry. But as well as celebrating achievements,


we want – in the spirit of David Alffrey’s typically direct exhortation (see page 48 ) – to encourage healthy debate. Please join in!


Will Peakin Editor


EVENTSBASE | WINTER 2015 | 5


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