This page, clockwise:
A total of 8,900 appointments were held over four days.
At Gosford House there was a clan fighting demonstration.
And a barbecue featuring Scottish street food.
On the final night, a gala dinner at the National Museum of Scotland
Tat it was held in Edinburgh at
all was the result of more than two years work by the business events team at VisitScotland. Richard Barnes, Worldwide’s managing director, said: “VisitScotland were a joy to work with from day one. Tey’ve helped make the Forum a real success.” Amanda Ferguson, VistScotland’s
meetings and incentives marketing manager, told EventsBase that ac- cording to recent follow-up enquiries with those taking part the value of bookings in Scotland alone was £24m (Edinburgh’s local economy is also thought to have been boosted by £1m as a result of hosting the event). Forty Scottish suppliers attended, of which 10 were involved in hosting
“VISITSCOTLAND WERE A JOY TO WORK WITH FROM DAY ONE”
Richard Barnes, managing director of Worldwide Events
the buyers. “Tey did an amazing job showcasing Scottish hospitality,” said Ferguson. Marshall Dallas, chief executive of the EICC, added: “Te feedback we have had from suppliers and buyers alike has been fantastic.” A social and networking pro-
gramme complemented the business sessions. Te Sheraton hosted a wel- come dinner, while Gosford House in East Lothian laid on networking ac- tivities. Tey included a clan fighting demonstration, clay pigeon shooting, golf clinic, a mini-Highland games and whisky tasting. A barbecue and ceilidh rounded off the evening. Te Assembly Rooms in Edin-
burgh hosted another buyers’ dinner and a gala dinner on the final night was held at the National Museum of Scotland. Tere was also a series of post-event familiarisation trips to Glasgow and the West Coast, the Highlands, Aberdeen, Inverness, Fife and Perthshire. I didn’t go to any of those, or have
a glass of champagne. It was my own fault; too busy worrying about the next event to report. Next time …
EVENTSBASE | NOVEMBER 2015 | 29
The social programme is important for networking and demonstrating some of Scotland’s key strengths - its rich history and culture - as a destination.
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