annual Awards for Excellence will be announced. UKinbound’s chief executive officer, Deirdre Wells OBE, added: “So far, it has been a year of significant development for us in Scotland, as we deepen our relation- ship with and support for the Scot- tish tourism industry. Scotland has an exceptional offer for the inbound visitor and we look forward to work- ing with the industry to grow its share of this valuable market.” As well as upgraded bedrooms,
there is also a new children’s activ- ity centre, and the Spey Valley golf course’s club house, which is part of the hotel’s offering, has been given a makeover. Te Scottish Government also sup-
ported the bid through the National Conference Bid Fund, managed by VisitScotland.
n UKINBOUND IN SCOTLAND
The trade association opened a Glasgow office in 2014 after a survey of its membership found there was insufficient representation for Scottish affairs at a UK level. Support and services are now
being offered to those members who are either based in Scotland or whose businesses depend on tourism in the Scottish market. Regular business development
meetings are now also being held either in Edinburgh or Glasgow throughout the year. There are also ‘discover’
workshops in Scotland, introducing Scottish tourism products to UKinbound tour operator members in Scotland and the rest of the UK. The association also plays an
What:UKinbound Where:Macdonald Hotels & Resorts, Aviemore When: 10 - 12 February, 2016
active role in lobbying Scottish Government on issues pertaining to tourism via the Scottish Tourism Alliance, and providing members with market intelligence, trends and other relevant data specific to the Scottish tourism industry.
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EVENTSBASE | WINTER 2015 | 33
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