Delegates wired up to EEG headsets meant organisers could see when concentration levels began to drop
MAKING CONNECTIONS
Getting the right tech partner in place is the key to lifting your event Matt Coyne, sales director for events software giant N200, says the industry is benefiting from increased cooperation between different technology platforms. “Whilst the industry has been
sorting out the what is useful to the what is useless, the better technology providers are creat- ing strong partnerships to help enhance event experiences,” says Matt.
“Te advantage of picking a
“best of breed” set of suppliers is that you know you’re working with providers who deliver the best technology in their field. Tis joined up technology, shouldn’t even be noticeable by an events key stakeholders, be they delegates, exhibitors or speakers.” He adds: “Tese partnerships
should also then be seamless for the organiser to “install” this software and technology into their events. Typically it’s marketing teams who are tasked to deliver new registration or appointment booking services or delegate apps to their events, so if they know a set of suppliers has already created a robust & proven partnership, it will save them time and money and they would be safe in the knowledge that they have the best possible technology deployed on their event.”
I’VE HAD A BRAIN WAVE
Technology measures the cerebral activity of conference delegates A conference for IT professionals is perhaps a fitting forum to use
technology that can measure the brain activity of delegates. Volunteers were wired up to
EEG (electroencephalogram) headsets to monitor cerebral goings on at the annual National Information Security Conference (NISC) in September. Te EEG allowed organisers to
understand when concentration levels began to drop and when stress levels were at their highest. Te event, at the Westerwood
Hotel & Golf Resort near Glasgow, was also completely paperless, and was attended by around 180 networking and cyber security specialists. Conference founder Sapphire
bespoke app was developed fea- turing an online agenda, speaker information and biographies along with a map of the exhibi- tion hall, which allowed attend- ees to select exhibitors of interest and plan their route.
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EVENTSBASE | NOVEMBER 2015 | 59
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