SPONSORED CONTENT TECHNOLOGY
software really give you more control?
management Can event A
s an event organiser it’s your job to always be in control and ensure the event runs like clock- work, but how many plates do you find yourself spinning and
can using technology really make a difference to the success of your event and put you in control? Having full control of your event can be the difference between a good event and great event. Cvent has been developing event manage-
ment software since 1999 and using feedback from clients over the years has given us the opportunity to continue to innovate and create a platform which really does put the event planner in total control. Experience has shown us there are several secrets to successful event management. Te first is effective promotion
through email invitations, auto- mated online event registration and additional integrated market- ing efforts such as a website, direct mail and above the line campaigns. Te most economi- cal marketing method, email invitations, undoubtedly drives more attendance than any other medium. Integration of invitations with online registra- tion and a payment-processing system can dramatically increase attendance numbers, reduce manual data entry and simplify at- tendee tracking tasks. Creating a compelling event website
is the next key to a successful event. Of- fering online event registration via the event website is key because it allows organisers to manage logistics for the event. Without
a solid online registration solution and the capability to track numbers, planners often overbook a venue or undersell space. A qual- ity event website should present attendees with an event agenda and streamline the registration process for all parties. Online registration systems can offer much more than simple web forms which collect data. Tey can pre-populate attendee data into registration forms and provide a simplified registration process, proven to dramatically increase response rates.
Tirdly, qualifying your attendees with
pre-event surveying via the event website is key. It’s important to understand their event objectives and determine from your attend- ees how these goals can best be achieved. It’s also crucial to discover why an invitee has declined. Invitees could have scheduling conflicts, lack of interest in the education topics or location issues. Assessing attendee expectations provides customised informa- tion necessary to execute a top quality event. Another key to event success is automation
of admin tasks. Data entry, payment process- ing, creating reports and other tasks consume a tremendous amount of time and resources. Event management systems can automate all these tedious functions and enable one planner to execute more events, focus on higher-level responsibilities, make informed decisions and leave the office at a reasonable time every day! Putting the planner in control. Post event follow up is crucial for
a successful event. Send attendees a post event survey to evaluate the performance of each event. Use the data to improve your next event. Attendees will take notice that their needs are met and opinions put into action. Attention to detail and prompt follow up will encourage loyalty to your brand, organisation
and events. Event technology has become a
fundamental tool for today’s event plan- ner and puts you in ‘Total Control’ of your
events.
For more information please visit
cvent.co.uk
60 | EVENTSBASE | WINTER 2015
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