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PEOFESSIONAL EVENTS BUSINESS TOURISM SCOTLAND CONFERENCE


Te man who’s saving the world from boring meetings


Prepare to be involved at this year’s Business Tourism Conference


BY WILLIAM PEAKIN W


hen Bo Krüger was growing up, he wanted to be a vet. “When I got older, I realised I was more


interested in humans than animals!” Krüger is a speaker at the Business


Tourism Conference in Edinburgh on 1 December. His brief is to show how you can increase the value of meetings and conferences, to think differently about how you sell, promote and deliver events. It will be “interactive, different and memo- rable,” promises the conference programme. Prepare to be involved; that seems


to be Krüger’s message. He describes himself as a “meeting designer, fa- cilitator and author”. A former actor, his previous job was at the Danish Institute of Technology, where he was a consultant on innovation and creativity. “At the institute, I went to hun-


dreds of meetings and was often bored or felt I was wasting my time,” he said. “I decided I wanted to change that, by helping people to create fantastic meetings by engaging the participants.” EventsBase magazine has experi-


ence of a couple of Krüger’s ap- proaches but we don’t want to give anything away and diminish the effect of his presentation on the day. But, as we have said, prepare to be involved – possibly as a nominated spokesperson or, even, in an as- sumed identity.


Bo Krüger, speaker, facilitator and meeting designer


Krüger is also the co-creator of


Meetovation, a feature of VisitDen- mark’s business events department. It was conceived in 2003, the result of a joint public-private project called ‘Te Meeting Concept of the Future’, whose tagline was ‘No more boring meetings!’ Backed by around £500,000 of public and private fund- ing, Meetovation was developed as a product that has now trained around 180 staff in 80 hotels, conference and congress centres, museums and theatres all over Denmark. “Te concept was initiated by


VisitDenmark after a lot of research on what creates values in meetings,”


CONFERENCE CARE


said Krüger. “Basically it is a recipe for how to create meetings with higher value for participants and meeting owners. “Tere are five ingredients in Mee-


tovation – participant involvement, creative setup, local inspiration, sustainability and return on invest- ment. “It has given us some unique


selling points that attracts attention from clients and media all over the world [and] it has branded Denmark as a very innovative and sustainable destination.” Krüger founded his company,


Moving Minds, a venture that sprang VENUE FINDING PROFESSIONALS


q Free venue finding service q Save =me and achieve the lowest rates q www.conferencecare.com


34 | EVENTSBASE | NOVEMBER 2015


What: Business Tourism Scotland Conference 2015 Where: Assembly Rooms, Edinburgh, When: Tuesday 1 December 2015 businesstourismscotland.co.uk


from the worst meeting he attended: “A two-hour launch of the new IT system in a big company I was work- ing for. “We were 500 people standing up


in a way to small room, while an IT consultant went through 200 slides. Tere was no coffee and I never understood why I had to know about the system. “Te good thing, about the event


was, that I learned I would save myself and the rest of the world from bad meetings. I wrote a book about meeting facilitation, which sub- sequently became a bestseller and turned me into a meeting expert.”


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