BRIEFING
‘NO MORE WHITE ELEPHANTS’
Host City 2015 conference met in Glasgow Te future of major events could lie in them being shared between major cities. “I think it is a long-term innovative approach,” according to Paul Dunphy, of SportBusiness Intelligence. “We had the Cricket World Cup in New Zealand and Australia and when you’re a small nation with minimal resources you need to be innovative. [It] was a great ex- ample of how multi-city, multi- national events are the future.” Leading figures from sports
governance and major event ownership met at Glasgow’s Technology and Innovation Cen- tre in November for the HOST CITY 2015 Conference and Exhi- bition. Te two-day conference brought together city leaders and cross-sector rights holders, event owners, suppliers and experts in the business of major interna- tional events. Speaking about multi-city
events, Paul Bairstow, director of European Sports Championships Management, added: “Te key word is sustainability. We have too many white elephants. We can be smarter in the way that we use existing facilities, but at the same time still use major events to promote investment in sustainable new facilities that cit- ies need. And if we can combine
DEAL OR NO DEAL?
“It was a first,” says former Team Scotland squash star Frania Gillen- Buchert, who worked on the successful Event Scotland Solheim Cup bid. She was talking about an innovative presentation to the Ladies European Tour, which featured a video message embedded in a box. Scotland bested Sweden to win the rights to host the Europe v US golf tournament in 2019.
Solheim Cup, p24➜
6 | EVENTSBASE | NOVEMBER 2015
existing facilities in cities that will work together in partnership then I think that is a sustainable model.” Referring to the UEFA EURO
2020 Championships, Stewart Regan, chief executive of the Scottish Football Association, which is the host of four matches within the tournament, said: “As you can imagine it’s a huge logis- tical exercise - trying to plan for one country and several stadia is a big exercise but imagine doing that across 13 countries. Planning the security, planning the logis- tics of moving sponsors, fans, and broadcasters around Europe - it’s a massive exercise”. Hampden Park in Glasgow
will stage three UEFA Euro 2020 group stage games and one last- 16 match. “But the benefits of involving 13 countries, including some of the smaller countries who couldn’t host an event on their own, outweigh the chal- lenges that the logistics present.” Te conference also heard
from David Grevemberg, chief executive of the Commonwealth Games Federation and head of the Glasgow 2014 Common- wealth Games, said: “What we tried to do [with the Games] was to make sure that every mile- stone we achieved resonated with accessibility and inclusivity for all. Tat was a narrative that the entire partnership subscribed to and held each other accountable to. Tat approach was innovative in terms of its responsibility.”
‘It was a challenging build which bordered on the limits of what can be created with chocolate’
Says Ruth Hinks, of chocolatier Cocoa Black, who created a 75kg replica of the Flying Scotsman to launch the new Borders railway. Te sculpture went on display at Waverley station and was due to be auctioned off for a children’s charity.
COW GOES TO HONG KONG
Borders railway, page 50➜
Edinburgh’s famous Udderbelly cow – an annual fixture at the Fringe – is being taken to Hong Kong for a 12-week cultural festival on the city’s harbour front. “We’ll be there from the 4th of
December and ending on the 14th of February, which is Chinese New Year. It’s a great Edinburgh export story. We’ve filled it with comedy shows for the expat community and also local Hong Kong Chinese,” says Underbelly founder Charlie Wood.
AN EVENT INNUMBERS
Enchanted Forest, the much feted sound and light show in Perthshire, attracted 62,000 visitors over its 32-night run in October, a 33 per cent rise in ticket sales on the previous year. The event’s impact on the local tourism economy is now expected to be in the region of £2.75million per annum with more than half of all visitors to the event choosing to stay overnight in the area and 90 per cent citing the event as their main reason for visiting the area this autumn.
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