Innovation, Investment and Growth
This time last year on these pages, Chris Morris, CEO of Morris Site Machinery laid out ambitious plans to drive his British engineering business forward. He predicted another year of expansion through exciting brand developments, a growing geographic footprint and taking a larger slice of the site machinery market.
Product Development Hot on the heels of 2015’s new SMC Solar-2, Britain’s first solar lighting tower, Morris Site Machinery is launching its latest evolution in the lighting tower market at the Executive Hire Show - the TL 90 ELV. This DC model is a first for the UK market and is one of the most efficient Extra Low Voltage lighting towers available in the world: compact and easy to transport with four 300w powerful LED lamp heads offering directional clear, crisp light with a spread of up to 100 metres.
Chris Morris – CEO, Morris Site Machinery
Taking stock of progress there is plenty to report to substantiate those ambitions, achieving over 10% year on year sales growth for the past 3 years, during a period of economic stagnation and uncertainty.
“The business has innovated, invested and evolved through our strategy to deliver the best products at the best price. We have invested over £1million in infrastructure, premises, people and product development in the last 12 months alone and as a result are powering ahead in performance including a record number of lighting towers built and sold worldwide” Chris explains.
“This new product was developed to meet the extremely demanding efficiency and health and safety requirements in Australia, a key territory for us where, with our Australian distributors Allight Sykes, we have just delivered against the company’s largest singular order. This product raises the bar for the UK market so we’re confident they are going to be a similar success in the UK” Chris added.
Morris Select The company is also bringing other exciting new products to the UK market this year with the launch of its ‘Morris Select’ category, an ancillary range of site equipment to complement its existing portfolio which incorporates Alcon, Softlite, Hilta and new for February 2016, the Makinex range.
Makinex stands for ‘Making Inefficiencies Extinct’ and the products, developed in Australia, are now available through Morris Site Machinery as their exclusive distributor including a heavy duty breaker trolley, 2,500 and 4,000 psi dual pressure washers, and the highly innovative Powered Hand Truck which will be on display on the company’s stand at B50.
Genpac 10 The company will also be showcasing its SMC Genpac 10 generator, the ultra- compact and robust 8kVA single phase generator developed to meet demand for a smaller machine which delivers power and improved efficiency, ideal for welfare cabins. The long run fuel tank can run for 75 hours at 75% load with its 1500 rpm Kubota water cooled diesel engine, recognised for world class reliability.
Premises and People In addition to its Wolverhampton, Lincolnshire and Stirling sites, the business has just opened doors to its fourth sales and service depot in Aylesford in Kent. This expansion of its UK footprint allows the business to better service its growing south east and European business. New team members have been recruited and appointed to drive this operation.
The organisation has also invested in sophisticated software for MRP ensuring efficient and streamlined supply chain management as part of its ongoing drive to first class quality in every aspect of its operations.
“We have been relentlessly improving and investing in our business to future proof its stability, security and above all its continuing ability to innovate. We place great importance in partnership working as evidenced in our progress this year and we will be looking to nurture and build these relationships going forward.” Chris concludes.
SEE US ON STAND B50
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