EXHIBITOR PROFILE PRAMAC UK
The P6000s is designed for very low noise levels.
The power corridor
Pramac UK has moved to new premises in Crewe and is expanding its product range. Alan Guthrie reports.
Crewe has historically been known for its links with railway engineering, but it has also become something of a centre for power generation machinery manufacturers. The latest business to re-locate there is Pramac UK, which was previously based in south Wales. “It is an excellent location at the centre of the country,” said MD Wayne Steele, who first joined Pramac in 2000, re-joining in 2010 after several years with SDMO in Middlewich, also in Cheshire. “Significant rail and automotive manufacturers based here have substantial engine and power requirements, and many
Wayne Steele, left, with Andy Durno and the Pramac UK team in Crewe.
component suppliers have operations in the region. From Crewe to Birmingham, the M6 is something of a power corridor.”
Pramac UK was formed when its Italian parent bought the former Brook Thompson business based in Brecon in 1997, eventually moving to a larger factory in Tredegar. However, as Pramac made more acquisitions worldwide and increased its manufacturing capacity, the need for production in the UK declined, especially following the economic downturn.
“Pramac needed to raise its profile and broaden its markets. We set about establishing good customer relationships built on product quality, availability and quick delivery. UK turnover grew from £3.8m in 2010 to £9.2m for 2014, and 2015 will have increased further. We also need a better facility with easier customer access, and eventually found premises on a new business park in Crewe, moving in last October. We have 11,000ft2
of
The GRW range has been developed specifically for our hire industry.
space, and the high roof means we can hold substantial stocks for rapid delivery to hirers.”
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Pramac’s extensive range encompasses models from 1kVA up to 3.3mVA. Key models for the hire industry include portable generators of 2.75kVA, 6kVA and 10kVA, as well as the GRW range of 1,500rpm ‘rental specific’ machines from 15-550kVA, designed for low levels of noise and emissions. A pre-production model was displayed at last year’s Show, and the full line-up is now available.
Also being promoted at this year’s Show will be the 6kVA P6000s. “It is a super-silent machine with the lowest noise output in its class,” contends Sales Director Andy Durno. “It is designed for easy servicing and has components like Yanmar engines and MeccAlte alternators that hirers look for. We also offer innovative models like the 11kVA P11000, which has a very narrow wheelbase. Basically, we are a one-stop shop for all hirers’ requirements.”
According to Wayne Steele, “The UK market is buoyant. The hire industry here is mature and technologically driven, looking to benefit from the latest developments in areas like fuel efficiency, emissions and noise levels. Users also want greater reliability and attributes like long-run capability, rain-resistant canopies and advanced control panels. Some of our models even have interior lights that automatically come on when the canopy is opened, to facilitate servicing.”
The Lifter range will be promoted at the Show.
At the Show, visitors will also be able to learn more about the pallet tracks, stackers and other material handling products in Pramac’s Lifter range. The company says that they represent a good hire opportunity as they are used regularly in many industries and address a key Health & Safety issue. The line-up ranges from a hand pallet truck with standard forks, up to electric QX Series models with power drive and power lift. Stainless steel versions are also available for use in industries like food processing. The company says that hirers that already offer these products are winning business, and they should be well worth exploring.
• 01270 445777
www.pramac.com
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