Landscaping
parkworld-online.com
you’re up at treetop level it is inherently cooler than being on the ground, and the foliage is gorgeous. PGAV used Williamsburg’s natural features to organise the
park, soften its edges and muffle its exuberance. “The topography required that a lot of the pathways and train tracks run on bridges that cross the valleys and lake,” Havlik says. “As you walk across, you can stop and look out at tree-lined valleys.” This adds a new vantage point and fresh details. And because all the European villages are separated from each other, distinct experiences unto themselves, “there are nature walks between each village. When you’re in, say, England, you don’t see the rest of the park.” Clever use of the trees ensures nothing is visually intrusive; nothing breaks the imagination’s spell. “The trees also screen views of the park from the
surrounding neighbourhoods; so if you buy a house there, you’re not looking at an amusement park all the time,” concludes Havlik. “I’d lie and say they diminish the sound, but they don’t– the effect’s purely psychological. If you’re looking at trees, the noise doesn’t sound as loud.” Nature’s easy on the
eyes and ears.
Interviewee Jeff Havlik (pictured) is vice-president of PGAV Destinatons, based in St Louis, Missouri, specialising in the development of new attraction concepts, including masterplanning for new or existing theme parks. He has worked on a wide array of some of the world’s most notable parks, including
Chimelong Ocean Kingdom, Busch Gardens Williamsburg and Tampa, SeaWorld, PortAventura and many more. To share its passion for guest insights, PGAV frequently publishes industry studies for leaders of theme parks, resorts, zoos, museums, aquariums, and brand destinations around the world. This article is an edited excerpt from from the recently published Inspiration from Nature. To read and download this and other free studies and reports – including Preschoolers, Brand Destinations, Generation Z and Digitizing Destinations 3.0 – visit
pgavdestinations.com/insights/
RIGHT: Verbolten offers Busch Gardens guests a rollercoaster ride through the trees in Williamsburg.
Images courtesy of SeaWorld Entertainment and PGAV Destinations
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