Media Based Attractions
parkworld-online.com “
The notion
that media content can be changed out of these attractions cheaply and easily is a marketing illusion that will reveal itself very clearly in the next five to 10 years
Louis Alfieri, Raven Sun Creative
This Ultra Tower concept is being proposed by Raven Sun Creative and Intamin
attractions they are building.” “Shows, epic events and a shared sense of spectacle are
more popular in Asian countries than the raw visceral physical action emphasised in other parts of the world,” adds Louis Alfieri of Raven Sun Creative. “It varies greatly by country though. For example, nuanced storytelling in shows may be more or less appreciated from China to Japan. The audiences in those two countries react very differently to similar events. As designers, we need to be culturally aware in order to create compelling stories and experiences that transcend such barriers.” “We believe European and North American park
operators are looking for something more immersive than a ‘theatre box’ to place in their park,” adds Tim Rheault at Rhetroactive. “Too often intellectual property owners, developers and operators have had to choose between the high-cost of a truly bespoke attraction or a catalogue ride/film that only allows light theming or customisation.” “Perhaps there has been a perception that media-based
EARLY ADOPTERS “There is an increase in the development of media-based attractions around the globe, “notes Kevin Murphy of Attraktion!, “but development is faster in Asia, where people are hungry for media and I would argue more used to technology and innovation, so that reflects in the types of
attractions are cost-prohibitive,” says Simon Reveley of Figment Productions. “However, production technologies have changed a great deal over the last 20 years and there are lots of opportunities to do amazing things with on budgets that are much more realistic for mid-size parks.”
FLEXIBLE CONTENT? One of the maxims that suppliers of media-based attractions like to impart is that they offer operators a greater degree of flexibility to traditional rides and attractions thanks to the fact that the media/film content can be changed at the flick of a switch. “Today’s immersive dinosaur safari is next season’s
TWO AUDIENCES. ONE WINNING TEAM. LET THE BATTLE BEGIN!
undersea adventure!” suggests Ben Smith of Red Star Immersive. “Clever theming can be recycled for different shows and offer a fresh experience year in, year out.” Alfieri offers a different analysis: “The notion that that media content can be changed out of these attractions cheaply, easily and with little cost beyond the media is a marketing illusion that will reveal itself very clearly in the next five to 10 years.” Choose your content wisely folks!
Dome Ride Theater by Attraktion! and Intamin, coming soon to China
©2015 Electronic Arts Inc., Plants vs. Zombies, PopCap, EA are trademarks of Electronic Arts Inc.
PLANTS VS ZOMBIES GARDEN WARFARE: 3Z ARENA The World’s First Dueling Interactive Theater
ZOMBIES GARDENW FAA d’s Fir t Dueling Int
ARE: 3Z AREN active Theat NA
Alterface Projects is proud to work with Cedar Fair to create the world’s first Dueling Interactive Theater in 3D. This multisensory experience based on EA Games/PopCap’s worldwide video game hit Plants VS Zombies will allow two audiences to join the wackiest fight as team Plants against team Zombies. Let the battle begin!
Now open at Carowinds. INTERACTIVE ATTRACTIONS UNLIMITED POSSIBILITIES
Alterface Projects HQ - Europe
alterface@alterface.com + 32 485 620 390
Alterface Projects - USA
info@usa.alterface.com + 1 417 973 0301
Alterface Projects - China
info@asia.alterface.com + 86-10-64391088
www.alterface-projects.com
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MAY 2016
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