EVENT PLANNING
Chimelong Scare-adise in China, produced by Miziker Entertainment for Chimelong Paradise. Halloween is big business for many parks and attractions
7) If you are in the process of planning a new park or an expansion to an area, dedicate some of the construction budget to things such as power and data lines so that sound and light systems can be easily be placed for an event. I’ve been intrigued by some of the villages and towns in Germany where their public squares are all set for events and festivals.
8) Be creative with the event. Don’t just do the expected. If your event has the same elements as all the other attractions in your area, your chance for success is diminished. Sometimes the right “twist” makes it special. One year at Knott’s, I was unable to get a headliner for the ticketed New Year’s Eve party, so we advertised that at midnight we would have the world’s
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largest group dance …all 30,000 guests dancing together to the same song to celebrate the New Year. It worked! The media caught on to the idea, our event sold out before any of the competition, and I didn’t have to pay out a lot of money to a headliner. Most importantly, everyone had a fun time, and the dancing went on well into the early hours.
SHOW TIME! I found that successful events build upon themselves every year and get bigger and bigger both in added elements and attendance. For those with the responsibility of staging events, I stress the importance of thinking about the project the same as one would a show. For the audience attending, the experience must
include a beginning, middle and end. Concentrate on that first impression as well as what will be the guest’s final impression. This is often what they tell their friends about at work the next day. Good luck and may all your special events be spectacular! Ron Miziker is creative director of the Miziker Entertainment Group. This article is an edited extract from Miziker’s Complete Event Planner’s Handbook, published by the University of New Mexico Press. The comprehensive 482 page book is available from the IAAPA Bookstore, Amazon, Barnes & Noble and all leading booksellers. An e-book is available from Amazon, iTunes and Nook.
PARK WORLD Handbook & Buyers Guide 2017
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