MARKET REPORT: LATIN AMERICA
the 11 countries of Latin America surveyed by AECOM are estimated at USD $1.9 billion, with Brazil and Mexico leading the way.
MEXICO After a few years of declining activity, Mexico seems to have found the road to recovery. In 2016 numbers were up by 9%, with 35 million tourists received compared to 31 million in 2015, according to figures from the SECTUR tourism secretariat. Many of the country's key tourist attractions are located on the
Mayan Riveria, for cultural reasons and also the potential the area offers for aquatic experiences. Mexico also has some strong franchise models, especially in the FEC sector. KidZania, for example, has ambitious plans for 2017/18 not only in Latin America but also Asia and even the United States, where growth will be possible through franchise rather than direct investment taking into account the economic policy of President Trump. KidZania currently generates USD$450 million of revenue per year from its overseas operations.
BRAZIL Like Mexico, this country has a strong waterpark sector, with many facilities incorporated as part of the hotel offer. As for theme parks and amusement parks, these are often associated
with wildlife and conservation, such as the Tamar Project in Praia do Forte, dedicated to the care of marine turtles and around 1,100km of beaches where this species lives, spawns and feeds.
COLOMBIA In the past five years, Colombia's parks and attractions have enjoyed signifiant growth, and the market now ranks as the most important in Latin America after Mexico and Brazil. The country currently has 155 establishments, of which 38% are FECs, 29% theme/amusement parks, 10% waterparks and 5% zoos. Notable new projects in 2017 and 2018 include fresh developments at Bio Park Ukumarí, the construction of a mega waterpark in Melgar City near of Bogota and the renovation of the attractions at Salitre Mágico Park, one of the largest amusement parks in the country. Several other parks, coffee- related attactions and places where it is possible to carry out extreme activities and take advantage of natural geographical features are also promised.
MULTIMEDIA ATTRACTIONS As welll as tried and tested attraction concepts, parks and FECs across Latin America are beginning to incorporate both virtual reality (VR) and augmented reality (AR), and we are also seeing '5D' cinemas opening in some shopping centres. Ventura Park, one of the most visited amusement parks in Cancun, opened to the public last summer (2016) its new attraction VRevolution, the first virtual reality experience of its kind in Mexico. VRevolution has seven virtual reality viewers (or “virtualizers”) designed by the Austrian company Cyberith. These devices allow users to walk, run, rotate through 360° and perform different vertical movements (jumping, crouching and sitting) as they walk through a Mayan temple in the problem-solving game Acan's Call and the more sinsiter Affected, which features the environments The Mansion, The Asylum and The Carnival. The goal of this game is simply to finish the path! Odyssey Peru, in the country of the same name (of course),
last year opened a facility in the Megaplaza Independencia shopping centre in the city of Lima, featuring multiple media-based experiences. Guests can enjoy the virtual rollercoaster ride Colossus, have a “dead” scary time with Adventure Zombie, venture to Dinosaur World, have an out of world experience at Alien Zoo or, for younger children, visit Toyland. Moving seats as well as '4D' effects such as fans, water sprinklers and temperature add to the 3D action on screen. Some expeirences also use VR headsets. This attraction is the second Odyssey outlet in South America (following Rio de Janeiro) from the Israeli company Simnoa, which is responsible for the development of flight simulators for the aircraft industry and the Israeli Air Force. Also worth a mention is Techno Motion Company, which
operates ski simulators in Chile and in Brazil. The latter is featured as part of the Snowland indoor snow park located on the outskirts of the city of Gramado, where it joins other local winter
12 PARK WORLD Handbook & Buyers Guide 2017
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