PLAY’N GO
Colombia has a very sound regulatory structure in place and is not too heavily taxed. We will be looking at opportunities to visit other countries too, such as Peru, and are very interested in the developments in the Brazilian market. We have a proven track record in Europe and other parts of the world and feel like we can make a big impact in Latin America too.”
RCM: Of course, mainstream gaming offerings in Latin America are through land-based properties, and as these businesses seek to compete online, more and more of them are offering online gaming whether in the form of proprietary developed online gaming platforms or white label solutions. How does Play’n Go’s GAT compete in this market?
Robert Skogh: “Our Game Account Toolkit (GAT)
offers operators a great deal of flexibility as it is built using modular and open architecture. That allows for seamless integration of any third party products, allowing casino brands to pick and choose the best content rather than being tied to one particular supplier. A lot of European companies are moving to that model and their counterparts in newly- regulating Latin American countries have the opportunity to enjoy greater independence and provide their customers greater choice. “We are also very experienced in integrating our
games into other people’s platforms, so can provide our games to casinos who have an established platform provider but need fresh content. With GAT an operator can truly tailor their offerings to the full extent and enjoy the freedom of choice to select what game providers and payment solution to integrate with, and take full advantage of the advanced seamless bonusing tools and achievement engine that are part of GAT as a standard.”
RCM: Another type of product coming to Latin America are EGMs with remote server-based games offerings. Does Play’n GO supply products for such EGMs or as of third party product content?
MAY 2016 65
Robert Skogh: “We offer a truly multi-channel
approach, which includes the simultaneous release of games across multiple channels and operating systems. Our games are very suitable for land-based environments, as well as online, and we regularly provide them for machine-based gaming. In fact, I think it’s increasingly important for players to be able to play their favourite games on different devices and different environments depending on where they find themselves. It’s about creating great entertainment consistently by delivering on a player-centric approach.”
RCM: As providers of third party products, could you tells us which EGM providers do you supply?
Robert Skogh: “Most operators take our gaming
content as part of an online and mobile solution at the moment, but we’d very much describe ourselves as a true omni-channel supplier. We have a long history of supplying games in diverse markets. We currently provide machine-based content for operators in the regulated Philippines, and have previously supplied the state lottery in Norway, Norsk Tipping. EGM’s are part of our strategy in 2016 and we’d welcome the opportunity to speak to operators about their requirements in the Latin American market.”
Play’n GO’s Ebba Arnred with yet another accolade
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