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What is the future ofdigital print for packaging?

Digital Print for Packaging, December 5-7, 2016in Berlin, Germany

technologies allowing delegates to stay at the forefront of innovation and ahead of competitors. There is also a growing

packaging and labels market. According to Smithers Pira’s latest report on the 'Future of Digital Print for Packaging to 2020', digital packaging printing was valued at $10.5 billion in 2015, with labels accounting for 80.5 per cent of this value and 93.5 per cent of the printed volume in 2015. With the market growing at rates


of 14 per cent to 2020, digital packaging is one of the hottest industry sectors around. It's why suppliers are developing new equipment for cartons, flexibles, rigids and particularly corrugated as shown at drupa. By December, the froth will have settled and the first installs of the equipment at the show will take place, and the real world experience will be shared. Digital print adds a great deal of

value and opens up a wealth of new applications, with brands, converters and designers all able to share in the benefits it offers. One of the reasons digital packaging demand is expected to grow so strongly is its ability to offer brands and retailers new functionalities, such as personalisation, tailored content and increasing emotional engagement with consumers. Coca-Cola’s ‘Share- a-Coke’ campaign is an excellent example of this, highlighting how digitally printed packaging can be used as a tool to engage with potential consumers. Despite common misconceptions,

digital printing is becoming increasingly cost-effective and offers the same standard of quality as more

t is no secret that in packaging, digital printing has been a game changer in the

traditional printing methods. Companies of all shapes and sizes are beginning to recognise its potential, and those who don’t get on board are likely to get left behind.

NETWORK WITH THE BIGGEST DIGITAL PRINT PLAYERS From December 5-7, 2016, key industry thought leaders from across the world will come together in Berlin to share their perspective on the current state of the market, future opportunities including increasing consumer engagement, the latest technological developments, new substrates, drivers and barriers to adoption, plus digital print case studies from some of the biggest names around. Designed to cover the full

spectrum of the industry, this year’s programme covers a wide breadth of topics to suit every level of the supply chain. Whether you are a brand owner wanting case studies on how digital print can improve customer engagement, a converter looking to understand how to integrate digital with traditional, or a technical provider wanting to educate the market about the power of digital print - there is something for everyone. Featuring presentations from

leading digital print experts such as Mars, Nestlé, Twinings, DataLase, Fujifilm, Xerox Europe, Metsä Board, Kodak, EFI and HP and with big names such as Danone, Mueller Dairy, Philip Morris International, Wrigley, Elopak, Stora Enso and more confirmed to attend, this conference brings together all of the key global digital print players under one roof.

November 2016 9 Anyone interested in the business

of printing and labelling – buyers, designers, specifiers, brand managers, producers, or equipment, substrate and colorant suppliers should be at the Digital Print for Packaging Europe conference. They will have the opportunity to meet the key players who are developing and using new digital printing technology to do new things with packaging, hear about new applications and learn how companies are benefiting from innovation - they will find new ways to make money.

HOT TOPICS: CORRUGATED PRINTING & DIRECT TO SHAPE With equipment suppliers developing new equipment for cartons, flexibles, rigids and corrugated, Digital Print for Packaging Europe has included a session dedicated to corrugated printing to ensure that attendees are provided with the latest information on new technologies and market insights in this fast-changing industry. This session focuses on digital

development in printing directly onto bottles, lids, tubes, tubs and cans, mainly by using UV inkjet systems. This development opens up a wealth of opportunities for all levels of the supply chain and is a trend that could shape the future of digital print for packaging. This year’s Digital Print for Packaging Europe includes a direct to shape session that focuses on late stage customisation, new print heads and developments in direct to shape, printing on cylindrical objects and much more to ensure that attendees stay ahead of the curve.

“A must-attend event. Miss this – miss out!” M. Daniels, Unilever

Whether you’re considering digital

print for your business, looking to meet the top decision-makers in the packaging and print industries or would simply like to know more about this increasingly popular print method, this event will provide you with all of the answers. Find out more about the

conference and book your ticket at: Converter readers also get 15

per cent off their ticket, just use discount code DPP16CM during the registration process to save.

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