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How to be a champion of the future of print


Industry News


O


n September 27-28, the RotoMetrics ‘Future of Print’ Open House event took place at the company’s European headquarters in the West


Midlands, UK. Over 400 attendees from the world of labels and labelling visited across the two days; the event’s growth since the last edition in 2014 meant that an extra 40 per cent of space had to be allocated for this year. Over the two days there was a string of presentations covering a whole


host of topics relating to label printing and packaging. The keynote speaker on both days was the famous rugby coach Sir Clive Woodward (pictured); he spoke about inspiring teams to work more eficiently and he draws from his experience as the former director of sport for the British Olympic Association and as a head coach with the England rugby team. Entitled ‘DNA of a Champion’, Sir Clive’s presentation outlined his


thoughts on what is needed to be a champion and he used his ‘TCUP’ analogy (‘thinking correctly under pressure’) relating to key sporting moments from his career, aided by video footage on the big screen. Paul Currie, from Lakes Distillery, spoke about the creation of new


brands and Gregory Bentley from Coca-Cola talked through some of the company’s biggest labelling tasks – including the famous ‘Share a Coke’ campaign and the Christmas bottle bow label. He explained how it could be possible for others to differentiate themselves through similar activities. Other talks came from Ian Schofield, from Iceland, who discussed the


trends that are taking place within the retail sector and explain how packaging is affected, Steve Donegan, from Graphic Republik, who talked about standards in flexo production, and also Tim Mortensen, from the Welsh Centre for Printing and Coating, discussed the manufacture and use of printed electronics for active and intelligent packaging. This year’s event also supported the Alzheimer’s Society and the Teenage


Cancer Trust, in memory of Stephen Sutton. Donations were made to these charities through a rafle and an auction held on each day. Neil Lilly, sales director at RotoMetrics, commented: “The 2016 event


proved an overwhelming success with a 50 per cent increase in visits from 2014. Customers came from across Europe and Africa and were treated to an array of international speakers and a live production tour of the manufacturing facility at RotoMetrics European HQ. “The event is planned again for 2018, with well over 50 per cent of the


tabletop availability already booked. I look forward to seeing you all then.” The Open House was supported by some of the industry’s biggest


companies and publications, including Converter. Tabletop displays included Focus Label Machinery, Dantex, GEW, IST UK and Vetaphone.


www.convertermag.co.uk


November 2016


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