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Coating & Laminating


First impressions count T


he visual element of a product’s packaging is more important than ever before, according


to Skymark, one of the UK’s leading independent manufacturers and suppliers of high quality embossed, plain and printed flexible films. Brands are seeking products with distinctive


graphics, a unique design or vibrant colouring to boost their online and in-store appeal. It is more important than ever, therefore, that converters explore opportunities for new pack differentiation, alongside traditional pack performance attributes including improving shelf life, cost out and environmental credentials. Paul Neath, Skymark director, says: “We are


seeing a number of ink and coating suppliers introducing new coatings and finishes to meet this trend and drive increased shelf appeal – glitters, metallics, tactile coatings, soft touch, colour change and fluorescent finishes are all sought after for a variety of applications. “With increasing competition at the retail level,


the key trend in the market today is pack differentiation. How do I make my pack stand out online and on shelf to shout to the consumer? It’s all about adding value through new and innovative pack finishes that grab the consumers’ attention from both a look and feel perspective.” Skymark offers an inclusive approach to new


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product development and works with brand owners to deliver pack differentiation whilst considering consistency, unique innovation and


speed to market. The company produces and supplies a wide range of flexible packaging solutions for the food, hygiene and personal care and medical packaging markets. Skymark capabilities include cast and blown


film co-extrusion, flexographic printing, solvent and solventless lamination, slitting, conversion and recycling. The company’s print facilities offer gravure-standard flexographic printing up to 10 colours, utilising the most advanced technologies. Established in 1987, Skymark has two UK


manufacturing sites, in Scunthorpe and Ilkeston, and exports 35 per cent of its products to over 20 countries. For over 25 years, the company has delivered excellence in its products and services to a wide variety of market sectors and today employs over 240 people. Only last year, Skymark invested in a


solventless laminator to further increase the capacity of the company as demand for


differentiated short run work continues to increase. The new Nordmecanica Super Simplex machine was installed at the Scunthorpe site in November last year and delivers greater operational flexibility, enabling the company to deliver additional features for its clients. “We see the expansion of our lamination films


range as a key area going forward and these types of investments reflect our commitment to the market and to innovation,” Neath concludes. “At Skymark, we have a novel approach in


supplying retailers and brands with innovative packaging solutions. It’s clear to us that our customers are looking for more from their packaging. From increasing the barrier performance of a pack for improved product shelf life through to aesthetics of the pack, brand owners are demanding more. Packaging is not just about protecting and preserving the contents anymore, it needs to deliver a number of features that support the brand management and performance aims of the customer.”


www.skymark.co.uk


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   


 


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 www.convertermag.co.uk  November 2016 21


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