THE ‘DEADLY SIN’: THE POSITIVE AND NEGATIVE POWER OF PRIDE
PRIDE IS A COMPLICATED EMOTION. IT CAN PROPEL HUMAN BEINGS TO DIZZYING NEW HEIGHTS, WHERE THE THEIR ACCOMPLISHMENTS CAN SPREAD BEYOND SELF TO ALL OF MANKIND. BUT PRIDE CAN ALSO PUSH PEOPLE TO BEHAVE ABOMINABLY. JESSICA TRACY, A PSYCHOLOGY PROFESSOR AT THE UNIVERSITY OF BRITISH COLUMBIA, LOOKS AT BOTH SIDES IN HER BOOK, TITLED — TAKE PRIDE: WHY THE DEADLY SIN HOLDS THE SECRET TO HUMAN SUCCESS. SHE DISCUSSED HER IDEAS ON THE KNOWLEDGE@WHARTON SHOW, PART OF WHARTON BUSINESS RADIO ON SIRIUSXM CHANNEL 111.