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FOOD TOURISM WHEN & WHERE


The New Culinary Traveller


When: Tuesday 8 November 13.30-14.30


Where: Platinum Suite 1


The food tourism industry is maturing. Back in 2001 when the industry was founded, no one knew what food tourism was. Then seemingly everyone jumped on the bandwagon. New research is showing how today’s culinary traveller is evolving. There is more opportunity than ever to woo, and profi t from, the interest in food and beverage. Exactly how have foodie travellers evolved? How do we explain striking differences among foodies? Which types of foodies are the biggest spenders? These questions and more will be answered. Speaker: Erik Wolf, Founder, WFTA


Organised by World Food Travel Association


CREATIVE TOURISM WHEN & WHERE


Creative Tourism: A Necessary Update


When: Tuesday 8 November 10.15-11.15


Where: Platinum Suite 3 With creative tourism representing a new ideal for the tourist sector, there are new opportunies but also new challenges for stakeholders willing to join this emergent market.


Conceptualized in the early 2000s, the creative tourism concept has had a sprawling and fast growing evolution, until converting itself into a new way of travelling.


This session will give an update on the market, by giving voice to the entrepreneurs, destination marketers and policy makers, from all over the world, that are already managing it. Moderator: Caroline Couret, Co-Founder, Creative Tourism Network


Organised by Creative Tourism Network


38 WTM Preview 2016


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