TRAVEL TECH THEATRE


Unbreak the fragmentation: The hotel movement toward the single screen When: Tuesday 8 November 11.30-12.15


SiteMinder enables the masses with user-led experiences, as well as actionable data that drives both yield and occupancy for properties of all types and sizes. This session looks at the evolved, complex needs of the modern hotelier and the unstoppable movement toward the single screen. Speaker: David Chestler, SiteMinder.


Outperform your segments: Boost your revenue through data driven insights When: Tuesday 8 November 16.30-17.15


The hotel industry is currently in a period of change, with growing demand for more advanced technology and information in regards to managing revenue and knowing the target market. To successfully manage revenue, the


revenue strategy should be optimised by learning to segment the market through competitive intelligence.


Speaker: Philipp Stelzer, HQ plus.


How data can drive traveller- centric experiences When: Tuesday 8 November, 13.30-14.15


Data fuels our industry. It powers a personalised customer experience that influences conversions. The seminar takes you on a tour of the customer journey and shows you how, by understanding customer engagement across brands, you can deliver personalised messages that speak to their individual needs and desires. Speakers: Cyrille Vincey | Charlie Ashe, Ve Interactive.


WeChat and We Book! When: Tuesday 8 November 15.30-16.15


WeChat is quickly approaching one billion active users, and 15-20% of those users are outbound travellers. That’s a prospective 150-200 million travellers whose business is up for grabs. What is WeChat? It’s a messaging app that’s really a platform that is almost its own operating system. In this presentation, we look closely at the WeChat phenomenon and its intersection with the coming wave of outbound Chinese travellers. Explaining how best to tap into this new, massive opportunity and how to maximise returns. Speaker: Andre Baljeu, DerbySoft.


Leverage Guest Intelligence to Deliver Better Experiences & Drive Revenue When: Wednesday 9 November 11.30-12.15


Savvy hoteliers realise that they are in the expectation management business, with each individual traveller looking for a


Safety, Security and Leisure Travel: Can technology such as robots or ArtificiaI Intelligence help make travel and tourism safer? When: Wednesday 9 November 12.30-13.30


Travelzoo’s Richard Singer reveals what global consumers think about the role robots and artificial intelligence could play in making travel safer. The presentation will reveal findings


from a global study exploring general consumer acceptance of robots featuring in the holiday experience. Singer will focus in particular on whether or not this sort of rapidly emerging technology would make people feel more or less secure in a world where safety is now the number one consideration when consumers are choosing a holiday destination. Speaker: Richard Singer, Travelzoo.


different experience. In today’s competitive hotel marketplace, the key to success is finding a way to exceed guests’ expectations. Hear how leading organisations are leveraging guest intelligence to delight and surprise their customers, driving higher guest satisfaction, rankings on OTAs and revenue. Speaker: RJ Friedlander, ReviewPro.


Social Media Advertising When: Wednesday 9 November 10.30-11.15


Social media has become one of the most sophisticated advertising platforms. This seminar gives a history of social media followed by an exploration of cross-channel advertising tactics and performance v. traditional options. Speaker: Anthony Rawlins, Dig. Visitor.


WTM Preview 2016


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